“FutureGen was originally conceived as designers and installers of solar and other renewable energy solutions. Sustainable Marketing Services helped discover a sustainable brand positioning to help FutureGen build a long-term business. They helped us identify the best performing marketing activities for our business so we can achieve more growth using less resources. We are now working together to execute the implementation of the marketing growth strategy.
One of the things we liked about Sustainable Marketing Services was that they looked beyond our initial service offering and into our wider skill set. The result is not only a better defined marketing strategy, but also a better defined business which is now much more aligned with both our professional and industry accreditations.”
"We were a small family company that manufacture and wholesale premium superfood formulations in the health industry.
We were well positioned and ready to aggressively grow our business. I believe one of the most difficult aspects of business is getting your ideas working for you in the market place.
Sustainable Marketing Services did just that for us. As well as taking the time to understand us as the people that make up the business and working with our different needs, Sustainable Marketing Services brought clarity and focus to our ideas.
They brought with them consistency of branding and solutions for our problems.
I believe the difference with Sustainable Marketing Services is they really want the business to succeed. I feel now after working with Sustainable Marketing Services that we have a plan that is already starting to unfold, and that our ideas are coming to life! Direction is so important - so not only do we have the tools to grow our business, we know where we are going and how we are going to get there.
I would absolutely recommend the Sustainable Marketing Services team to companies looking for a simple, effective, time efficient marketing solution‘."
“I‘m one of those guys who knew I had a good idea, knew I had the ability to manufacture the product, and also knew that it would rely on good marketing if it were to be successful to which I had absolutely no idea of how to go about it.
To be honest, I was scared. I thought it (marketing) was too big and too hard. I thought it was expensive and that it would be almost impossible to find someone who even cared. Marketing, I thought, was complicated at best and a hit and miss (scatter gun) approach based on my (little) experience.
That was until I was lucky enough to meet Maria. It‘s obvious to me now, but not at first, that Maria not only has a vast knowledge of marketing and a great amount of experience, but also has a ‘feel‘ for the person and the product she‘s dealing with.
Maria has understood the product (and therefore the market) and very cleverly dissected the approach into little bite size pieces where all I had to do was swallow. Maria has turned my fear back into confidence. I can do this. This will work for me. I will be successful. Thank you."
“I was ready to position my business for growth, but I didn‘t really know how to make it happen. Then I read about Sustainable Marketing Services when they won the ‘Best Emerging Business‘ award in the 2009 Redland Chamber of Commerce Business Achievement Awards. I thought their broad, senior-level marketing expertise could help me across the board with the marketing strategy and implementation I would need to take my business to the next level.
“Was I ever right! Maria and her team started off by taking the time to really understand my business and my goals. Then they used their strategic insights to develop exactly what we needed.
We were able to focus on running our business and doing what we do best, knowing that Sustainable Marketing Services had the marketing activities fully under control.
We really enjoyed seeing our customers’ response to our new branding at the trade show launch. It was all positive. This gave us a real lift in leads and sales - the new branding worked!”
"Ken Forge, a third generation Australian farmer, had developed a revolutionary fencing system. Ken drew his initial design right in the Australian dust; he took it to his workshop and painstakingly crafted his invention by hand; then he took it to the fields to try. Lockpost – the steel picket fencing solution that does away with the time and effort of tying wires – was born. As his business adviser, I had organised funding through a commercialisation grant to help Ken launch his product and new business.
The Generation Management Group needed help from a marketing specialist who understood how to develop an importer/distributor marketing strategy to launch an innovative product into the agricultural market, a marketing team that could bring Ken's innovation to life in a compelling brand story while developing a practical marketing strategy to launch and grow the business during different phases of growth. I had worked with the Sustainable Marketing Services on launching another innovation – GeoBrick, the first carbon neutral brick, and I knew they could help us successfully launch this inspiring business.
The Sustainable Marketing Services team developed a unique brand story that helped us compete with larger, more established brands, and developed practical marketing strategy for each phase of growth. One of the other things we liked is that the Sustainable Marketing Services team was also able to help us implement the marketing strategy with a corporate brochure and product packaging. The material developed gave us a professional image.
Maria's team took the time to really understand our goals, Ken's innovation, and the agricultural industry. They even conducted client insights surveys with our test pilot farmers to help discover the unique brand story. Maria's team have unique expertise, they are very reliable, friendly and professional. They were also very committed to helping us achieve the results we wanted to achieve and met our deadlines. Thank you to Maria Anderson and the Sustainable Marketing Services team!"
"After 5 years of operating the OZ Bin Cleaning Master Franchise here in Queensland we felt that the various pieces of marketing material we had developed during those years was lacking. They lacked in uniformity, no longer portrayed a clear picture of our company or service, nor did they contain the same key messages throughout.
Having decided we needed some professional help, and as a provider of environmental services, we wanted to work with a company with similar values to ours. After seeing some of Maria’s work, the decision to go with Sustainable Marketing Services was both easy and right!
Maria and her team took the time to first really understand everything about our business. The brand positioning process was very worthwhile, not only for the Sustainable Marketing Services team to develop great copy, but also for ourselves to really look at every aspect of our business and service.
We were thrilled with the new brand positioning, compelling copy and marketing tools presented to us and are now far more confident in providing this to our franchisees for their marketing and sales activities. We have no doubt that our new material will be instrumental in achieving increased sales.
Maria and her team were friendly, helpful and a delight to work with. We are only too happy to recommend Sustainable Marketing Services to any business that requires professional marketing assistance."
“Sustainable Marketing Services brought the QCCS Group of companies to life by identifying our authentic brand positioning, developing two visual identities, and creating a corporate brochure that highlights our competitive advantage.
Visiting us on-site in Mackay, Maria Anderson conducted brainstorming sessions with us and interviewed our staff and clients to identify the essence of our brand that drives our brand’s success: a shared vision and commitment to ‘whatever it takes – safely and efficiently’.
The Sustainable Marketing Services team then developed a new visual identity for both QCCS and QBCT making sure that the brands for all four of companies worked together to bring a unified brand voice. The corporate brochure they created emphasises all the collective strengths our clients love.
Thank you Maria and your team. Your marketing insights helped us increase our clarity and strengthened our focus on the future. We are now implementing our brand positioning into all of our marketing processes such as signage, cars, staff uniforms, capability documents and our websites.”
“The goals of the project were to develop a destination brand (including brand positioning, visual identity and brand strategy) for both Cleveland and Capalaba. Maria Anderson from Sustainable Marketing Services undertook the background research to understand the ‘heart’ of the centres. This was followed by focus groups from each of the regions, to understand their views and gain ideas.
From this consultation concepts were generated and revised, and revised, until we were satisfied we had a selection of logos for each centre, using a range of different approaches.
These logos and an accompanying range of taglines were then presented back to the local businesses, who voted on the most appropriate. A style guide for each was prepared.
I liked Sustainable Marketing Services’ approach to the project which included a considerable effort to understand the centres and what they mean to the locals. This enabled the resultant logos to accurately reflect the ‘hearts’ of both Cleveland and Capalaba. Sustainable Marketing Services was very responsive and flexible to our requests and had a good understanding of what was required.
I would like to thank Maria and her team for their efforts and an excellent outcome.”