lambnesia Sustainable Marketing Services

Marketing

Australia Day is looming – and Sam Kekovich is back with Lambnesia!

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Lambnesia is an excellent example of event based marketing

Meat and Livestock Australia (MLA) have launched their annual Sam Kekovich Australia [lambnesia] Day campaign with a tongue-in-cheek teaser YouTube video receiving over 300,000 views in 3 days.

Lambnesia is an excellent example of event based marketing. MLA has successfully increased the sales of lamb by creating an association to eating lamb at Australia Day BBQs.

Improve the performance of your marketing in 2013 by incorporating some of the winning ingredients from 'Lambnesia' into your business' marketing.

Create an engaging story

This year, Sam has been hit in the head by a cricket ball. Triggering 'Lambnesia', he has forgotten his Australian identity and allowed un-Australian thoughts to enter his mind.

Evoke a positive feeling

In the TV commercial, Sam educates people about 'Lambnesia'. Sam uses humour to grab your attention and evokes a positive emotional connection with lamb.

Give a compelling offer

Sam's online 'National Lambnesia Test' game tests your knowledge of Australian culture. It even tells you how much lamb you need to eat to be in 'chop shape' on Australian Day.

Use a simple execution

The best promotions use a simple execution with one clear message. Lambnesia's message, 'Fight Lambnesia', is supported with a clear call to action 'Eat Lamb on Australia Day!".

Integrate. Integrate. Integrate.

Successful marketing uses a range of media. Lambnesia was launched with commercial TV, radio, PR, digital and social media and supported by point of sale material including posters, pack stickers, a mobile, a window decal and a wobbler.

Book a marketing audit with one of our marketing experts and get your marketing in 'chop' shape for 2013!