Customer Insights Sustainable Marketing Services

Marketing

Sustainable Client Insights

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Sustainable Client Insights

Did you know that by developing a deeper understanding of your customers, as a sustainable marketing practice, you can grow your business faster?

Benefits of customer insights

Customer insights can help you to reduce wastage of your people and capital resources by:

  • developing products and services that better appeal to your customers
  • promoting your business where your customers read, watch or visit
  • focusing your marketing budget on the best-performing activities
  • eliminating activities that perform poorly.

What insights should I gather?

Sustainable Marketing recommends that businesses capture the following types of customer insights:

  • where customers are located
  • where customers heard about your company
  • what factors are important to your customers when purchasing from you
  • how satisfied and loyal are your customers
  • how customers see your company.

How should I use client insights?

We recommend embedding the following simple questions into your everyday business activities. You can also download a sample of a sample sustainable client insights survey.

Tool

Question(s)

Target

When

Why

Location identification

What is your postcode?

All customers who make a purchase

Daily

Refocus marketing promotions in areas of biggest geographical opportunities

Rear mirror promotions

Where did you hear about us?

All customers who make a purchase

Daily

Identifies the best performing current promotions

Measures the effectiveness of current promotions

Predictive promotions

Are you likely to buy in the next 6 months?

What media will influence your decision?

All new enquiries

Daily

Predicts where you should be promoting your business in the next 6 months

Allows you to advertise in the right medium at the right time

Importance factors

What factors are important to you when purchasing our product or service?

Please rate us on these factors.

All customers who make a purchase

Six monthly survey

Allows you to:

  • identify and enhance the important factors in your product or service
  • reduce or eliminate activities that are not important.

Customer loyalty

How likely are you to refer us on a scale of 0 to 10?

All customers who make a purchase

Six monthly survey

A high score of 8 and above (averaged all client responses) is a strong predictor of growth

Brand perception

What three words come to mind when you think of our company?

All customers who make a purchase

Six monthly survey

Allows you to refine your brand positioning and your promotional messages.

Email us here or call 1300 699 085 to discuss how client insights can benefit your business.