Marketing for Renewable Energy case study - Geo Brick

In this marketing for renewable energy case study we look at what we achieved for Geo Brick.

Geo Brick manufactures and sells carbon neutral bricks and targets architects, developers, institutions and homeowners wishing to build stylish and energy efficient buildings and homes.

“I‘m one of those guys who knew I had a good idea, knew I had the ability to manufacture the product, and also knew that it would rely on good marketing if it were to be successful to which I had absolutely no idea of how to go about it.

To be honest, I was scared. I thought it (marketing) was too big and too hard. I thought it was expensive and that it would be almost impossible to find someone who even cared. Marketing, I thought, was complicated at best and a hit and miss (scatter gun) approach based on my (little) experience.

That was until I was lucky enough to meet Maria. It‘s obvious to me now, but not at first, that Maria not only has a vast knowledge of marketing and a great amount of experience, but also has a ‘feel‘ for the person and the product she‘s dealing with.

Maria has understood the product (and therefore the market) and very cleverly dissected the approach into little bite size pieces where all I had to do was swallow. Maria has turned my fear back into confidence. I can do this. This will work for me. I will be successful. Thank you."

Rory Stainton, Managing director, Geobrick Pty Ltd