Lockpost fence

Manufacturer/Distributor

Lockpost case study

Posted

About Lockpost Fencing System

Lockpost provides revolutionary fencing, designed by farmers for farmers. Their simple L-shaped slot completely eliminates the laborious task of tying and feeding wire through holes, making fencing more time-efficient and cost-effective.

The Brief

Lockpost wanted to attract distributors and improve the professional image of their brand.

Marketing at a Glance

Sustainable Marketing Services delivered a distributor marketing strategy, a corporate brochure and new product packaging.

Lockpost Fencing System brochure

Lockpost Fencing System brochure

The Results

This successfully sped up sales conversations with a distributor, helping them along the path to sustainable growth.

Testimonial

"Ken Forge, a third generation Australian farmer, had developed a revolutionary fencing system. Ken drew his initial design right in the Australian dust; he took it to his workshop and painstakingly crafted his invention by hand; then he took it to the fields to try. Lockpost – the steel picket fencing solution that does away with the time and effort of tying wires – was born. As his business adviser, I had organised funding through a commercialisation grant to help Ken launch his product and new business.

The Generation Management Group needed help from a marketing specialist who understood how to develop an importer/distributor marketing strategy to launch an innovative product into the agricultural market, a marketing team that could bring Ken's innovation to life in a compelling brand story while developing a practical marketing strategy to launch and grow the business during different phases of growth. I had worked with the Sustainable Marketing Services on launching another innovation – GeoBrick, the first carbon neutral brick, and I knew they could help us successfully launch this inspiring business.

The Sustainable Marketing Services team developed a unique brand story that helped us compete with larger, more established brands, and developed practical marketing strategy for each phase of growth. One of the other things we liked is that the Sustainable Marketing Services team was also able to help us implement the marketing strategy with a corporate brochure and product packaging. The material developed gave us a professional image.

Maria's team took the time to really understand our goals, Ken's innovation, and the agricultural industry. They even conducted client insights surveys with our test pilot farmers to help discover the unique brand story. Maria's team have unique expertise, they are very reliable, friendly and professional. They were also very committed to helping us achieve the results we wanted to achieve and met our deadlines. Thank you to Maria Anderson and the Sustainable Marketing Services team!"

Gary Judge, Generation Management Group, Sydney

Where to from here?

Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.

Call us on 07 3446 5837 or 0402 095 699.

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