The MAAA is the largest aeromodelling organisation in Australia and encourages and supports Australians to enjoy aeromodelling in a safe and fun environment.
Sustainable Marketing Services has developed and executed a full marketing program including marketing, public relations, digital, advertising, marketing campaigns and organizational communications.
The marketing activities have delivered the following benefits:
- Increased membership retention levels above set goal
- Achieved 1,800,000+ in reach for prime time national TV and radio
- Attracted 2,500+ people to the Sandown F1 Airshow