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Enhance your brand with our public relations agency in Brisbane
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Enhance your brand with our public relations agency in Brisbane
Sustainable Marketing Services is an award-winning public relations agency in Brisbane taking an integrated communication approach to tell your story in a way that enhances brand recognition and trust.
Our public relations and marketing team is passionate about telling your story effectively and with full authenticity through newsworthy campaigns pitched to targeted media contacts.
Having a strategic public relations plan integrated with your marketing activities will elevate your brand to the public and help you maintain a good public image by sharing your news, achievements and what you can offer to the community.
Using a public relations agency will also support you in a crisis situation by being prepared to combat negative media and getting the chance to tell your side of the story in an effective manner.
What are some Sustainable Marketing Services strategies that create successful public relations campaigns?
An overarching strategy
A tailored public relations strategy is the first step in building brand reputation and making sure you have your priorities set, and a clear course of action to follow. Our public relations strategy will give you a distinct idea of what your goals are and what you need to do to achieve them.
It is also important to remember to continually measure media coverage and monitor what works and what doesn’t and take these learnings onto the next campaign.
Strong media relations
Having strong relationships with the media is an important first step to ensuring your business is on their radar. Creating and maintaining these relationships takes time but it’s necessary and beneficial for both you and the media networks.
Providing the relevant information to media partners in all forms is important – from writing media releases to making phone calls and providing background information. This all needs to be done consistently and with your goals in mind.
As an experienced public relations agency in Brisbane, we have strong relationships with relevant media contacts, creating a better chance of sharing your news in an accurate and positive way.
Know your target market
Think about your business and who you are hoping to influence. This is not just about the members of the public you are trying to reach, it is also about knowing the right journalists to pitch to based on their interests.
Journalists received hundreds of emails and pitches each day so it is important your pitch is relevant to them, otherwise they will keep scrolling. It’s important to grab their attention with a headline that will appeal to them.
We make sure your story is relevant to readers/viewers/listeners, and that the pitch reflects that in the intro.
Integrated communications
Public Relations and marketing go hand in hand when it comes to building brand reputation. While public relations looks after reputation and effective storytelling, marketing will help with greater awareness about products, helping to drive sales.
Having an integrated communications plan will ensure you are reaching audiences through all channels including print, online, social media, television and radio. Advertorials are also beneficial for a small cost and allow you to control the narrative in the style of a feature article.
Keeping up with trends
As we know, keeping up with the latest trends can be tricky. Sustainable Marketing Services stays on top of public relations trends and will make sure the correct strategies are in place for your business.
Constant research of thought leadership articles, industry updates and reputable blogs, plus keeping in touch with media contacts and other industry professionals are important to stay on top of what’s trending.
The shift towards digital PR is something we are mindful of, spending more time with online and social media PR opportunities.
Our achievements
Sustainable Marketing Services has achieved positive public relations results for its clients by using these techniques and more. Building strong relationships with the media, as well as having a good understanding of the everchanging media landscape is a part of our everyday and we enjoy creating and telling our clients’ stories.
Key achievements have included community events and celebrating milestones, adventure sport events and individual achievements in national and international competitions, award wins, and a range of feature articles carefully written to sell a business and their products.
We have media contacts all over Australia in various industries particularly focusing on sport, automotive, technology, hospitality and events.
Examples of online media coverage
- Redland City News: "Little Ship Club to Celebrate 73rd Anniversary" click here
- XC Magazine: "Asian-Oceanic Championships are Go" click here
- XC Magazine: "Asian-Oceanic Championships: “A Proper Fight!” click here
- ABC News: "Everest region paragliders Ken Hutt and Marcus Loane launch from 5,200m through Nepalese mountains" click here
- ABC Radio: Ken Hutt and Marcus Loane click here
Why choose us?
Sustainable Marketing Services delivers reliable results with over 25 years of experience in marketing, public relations, marketing communications, digital marketing and social media. We can offer personalised marketing to suit your brand by taking time to understand your business and your needs.
We are experts in influencing your customers to act, with informed thinking through expert research and measurements to improve your marketing.
Sustainable growth is at the core of everything we do, with the belief that good business practices can generate sustainable long-term growth.
If you would like to learn more about how Sustainable Marking Services can elevate your brand to the next level in 2025, contact us on 07 3446 5837 or email us here.
Sustainable Marketing Services is an award-winning Brisbane digital marketing agency with a long history of delivering sustainable success for our clients.