Brand Strategy

Building a profitable and sustainable brand

Your brand is one of your business’s most valuable assets. It represents everything your business stands for and what your customers can expect when they choose your business.

In today’s complex marketing environment it is important to make sure brands stand out, be unique and be able to sustain a believable and winning brand position in the minds of the customer.

Customers expect brands to deliver more They want: Clarity on what value a brand gives them, a brand to be easy to research, to be able to make better and faster buying decisions and to access after sales support and service.

A clear brand strategy and strong brand position incorporates a company’s business strategy, purpose, and product positioning into a distinctive promise that informs and articulates what you stand for, what you do, who you serve, and what your customers and employees can expect when they choose your business.

A successful brand will deliver brand benefits that customers’ value at every touch-point, be unique and, most importantly, enable companies to achieve long-term growth through brand loyalty and referral.

How we can help you with your brand strategy 

Sustainable Marketing Services builds, delivers and manages strategy-led, reliable and results-focussed marketing, public relations, digital and brand assets to help our clients achieve sustainable long-term growth.

We can help companies identify a unique brand position, and through a clear brand strategy strengthen the awareness and reputation of your brand, increase customer loyalty and referral, increase lead generation and sales and achieve growth.

Our brand strategy and positioning service includes:

  • Customer, industry and market research and feedback
  • Brand position audit and review
  • Brand positioning workshop and recommendations
  • Brand positioning strategy recommendations
  • Brand story development
  • Brand internalisation workshop
  • Brand assets review and recommendations

(Following the recommendations on brand position, strategy and assets review, we are able to execute and manage an end-to-end brand development or a brand revitalisation.)