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Marketing

Getting more reliable results from your marketing in 2014

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A Marketing Management System drives reliable results

Successful companies plan. This is the time of year when many companies refresh their business plans, marketing plans, sales plans, financial budgets and cash flow plans.

By the time March or April arrives, these plans may be gathering dust, with other priorities competing for time. Soon after, the focus on marketing falls and so does the activity.

Getting reliable results requires more than a great marketing plan. Companies that achieve the best results from marketing have robust marketing systems to drive their marketing plans forward and maintain the momentum.

So before 2014 takes off at a gallop and dust gathers on your marketing plan consider implementing the following simple “Marketing Management System”:

  1. Schedule a monthly “Marketing Management” meeting to maintain the momentum
  2. Create a Marketing Calendar to drive your marketing plan forward with monthly activities
  3. Create a Marketing Budget and metrics that enable you to progressively improve your results.