Content Marketing Cycle

Content Marketing Strategy and Plan

Content marketing can elevate your brand, increase engagement with your audiences and drive more revenue from existing and new customers.

A successful content marketing plan will deliver relevant, consistent and valuable content and messages that your customers and prospects want to “listen” to and act on.

It is crucial to undertake a digital audit and customer research before creating a content marketing plan as these activities will identify the media, content type and topics your audience will enjoy and respond to.

How we can help you with your content marketing.

Sustainable Marketing Services builds, delivers and manages strategy-led, reliable and results-focussed marketing, public relations, digital and brand assets to help our clients achieve sustainable long-term growth.

We can help you understand your target audiences and develop and execute a content marketing plan that will elevate your brand and drive more revenue for your company.

We can:

  • Conduct a digital audit and customer research
  • Review your current content marketing mix
  • Create a brand story and key messages
  • Develop a content marketing matrix
  • Recommend channels for content
  • Create content for a range of channels
  • Integrate content into SEO and media strategy
  • Develop an editorial calendar and topics