“The goals of the project were to develop a destination brand (including brand positioning, visual identity and brand strategy) for both Cleveland and Capalaba. Maria Anderson from Sustainable Marketing Services undertook the background research to understand the ‘heart’ of the centres. This was followed by focus groups from each of the regions, to understand their views and gain ideas.
From this consultation concepts were generated and revised, and revised, until we were satisfied we had a selection of logos for each centre, using a range of different approaches.
These logos and an accompanying range of taglines were then presented back to the local businesses, who voted on the most appropriate. A style guide for each was prepared.
I liked Sustainable Marketing Services’ approach to the project which included a considerable effort to understand the centres and what they mean to the locals. This enabled the resultant logos to accurately reflect the ‘hearts’ of both Cleveland and Capalaba. Sustainable Marketing Services was very responsive and flexible to our requests and had a good understanding of what was required.
I would like to thank Maria and her team for their efforts and an excellent outcome.”
“I engaged Sustainable Marketing Services when I established Evolve Property Services in 2011. At that stage I had a thought bubble of a concept, without a business name. We worked together to define the Evolve's brand story (and name) and this developed with the design of the logo, website, business consumables, etc. Maria and Lisa were professional and personable and I'm extremely satisfied with the end product. I plan to partner with Sustainable Marketing Services with the growth on my business.”
“Let me start by saying thank you, to Maria and her team. Maria has been assisting us for the best part of 10 months, Maria’s goal is to take the brand of our small family business and position us alongside our customers.
We have come from a very technical beginning over the last 8 years and until now have had a very engineered and complex marketing look. Maria and her team have now delivered us with a new look that is fresh, clear and understandable.
Our current and potential clients now clearly and simply understand what we offer, we have not changed who we are or what we offer, we now simply deliver our business in a less complex format.
By simplifying our sales process and enhancing our corporate brand, we have taken our sales process from typically 12-18 months to 3-6 months. Allowing our business to rapidly expand to meet our client demands.
More recently our long term clients have commented on how our new look has cemented their trust in us, a long-term supplier.
With a client base ranging from the high-end domestic market to the boardroom of large multinationals, and with positive comments coming from companies like Hastie services, Ergon Energy, Australia Post and others, I have no hesitations to recommend Maria and her team to help with any ideas you may have.”
“Sustainable Marketing Services donates time to help promote local Capalaba businesses and improve the economic prosperity of Capalaba. Maria Anderson sits on the committee and has helped reposition the CBID brand that is driving renewed interest in CBID. She is an active member of the committee and is focused on the Capalaba community and sustainability in the Capalaba area. Maria brings to the committee a broad range of skills along with a principle-centred leadership style that is highly valued by the committee and myself. Maria is also extremely generous with her donated time as a CBID volunteer and has been a major contributor to the value proposition CBID offers to its members and potentially all Capalaba businesses.”