CTEK is a world-leading authority on battery technology, battery chargers and battery care and maintenance, and has built a reputation for being first to market with new products.
What we did.
Over the last 6 years Sustainable Marketing Services has helped CTEK to successfully elevate their brand and helped Robert Briggs, Director of Sales & Marketing Asia Pacific, CTEK to consistently achieve (or exceed) sales for the Australian and New Zealand market.
Sustainable Marketing Services acted as CTEK’s Australian and New Zealand PR and marketing agency. We delivered integrated public relations, advertising, digital, social media (including video creation) and key influencer programs.
Examples of our work:
- Case study feature PR “Brenno’s Ultimate Never-Fail 12V System” promoted on 4WD Action blog and Facebook page achieving 68,300 blog views so far (http://www.4wdaction.com.au/4wd-action-editors-ultimate-never-fail-12v-system/)
- Brand ambassador, Graham Cahill, video and Facebook launch (D250SA + SMARTPASS120. (https://www.facebook.com/4wdaction/videos/10158744228625001/ )
- Product launch PR, “CTEK launches “Most Advanced Power Solution” (PRO60), March 2017, AAAA Magazine and supporting advertisement for PRO60 (http://aftermarket.realviewdigital.com/?iid=151777#folio=124 )
- Corporate PR “20 Years of R&D Innovation to Maximise Battery Performance”, June 2017, AAAA Magazine
- Key influencer review on Facebook (attached) and blog by All Around Oz – CTEK D250SA and SMARTPASS120 Review - https://allaroundoz.com.au/2017/07/31/ctek-d250sa-and-smartpass120/
Key business achievements
- Helped to grow Australia and New Zealand for CTEK into the third largest global market
- Successfully grown the market share of the CTEK DC-DC range in the leisure market
- Raised the profile of CTEK professional range in the workshop market
Recent marketing achievements
- Successfully launched the CTEK D250SA + SMARTPASS120 in the DC-DC market
- Successfully launched the PRO60 in the professional market
- Developed a brand ambassador program with Grahill Cahill
- Created a key influencer program for CTEK DC-DC market