Our Approach to AI in Marketing

About Maria Anderson About Us Our Team Community ESG Statement Our Approach to AI Testimonials Our Clients Frequently Asked Questions

Services Overview Marketing Growth Plan Brisbane Fractional Marketing Leadership Brisbane Marketing Growth Partnership Brisbane AI in Marketing Brisbane

Branding Marketing Strategy Digital Marketing Social Media Public Relations Reputation Management

Seven questions to ask before hiring a marketer

Industries Overview Tradies Distributors Professional Services Automotive Workshops Automotive products Construction Mining Renewable Energy Air Sports

Work

Sustainable Blog Brand Digital Marketing Public Relations

07 3446 5837

Human expertise leads the work

Our people set the objective, bring the marketing expertise and decide what the work needs. Depending on the task, we may research, analyse information, test ideas, apply relevant frameworks and use AI to help develop recommendations or drafts. We review the work, challenge it, refine it and give feedback as often as needed. A person completes the final review and approval before client-facing work is delivered.

Human judgement stays in charge

AI can help us identify patterns, organise information and work more consistently. It does not decide what is right for your business. Strategy, recommendations and final decisions on what we deliver to our clients remain with our team.

We check accuracy, sources and bias

AI can get things wrong, present information without enough context or reflect bias in the data it was trained on. We check material facts, claims, quotes and sources where they matter, and we review outputs for unfair or inappropriate assumptions before relying on them. We don’t use AI to invent testimonials, reviews, results or people, and every claim we publish for you needs to be one you can back up.

We protect your information

We do not put confidential, financial, personal or sensitive information into AI tools that are not approved for that purpose. AI is part of how we work, and we are open about that.

Used responsibly, it helps us apply strategy and messaging more consistently, which can strengthen brand recognition, recall and trust over time and support better marketing performance. This approach sits alongside everything else we stand for: honest advice, realistic recommendations and marketing that is built to last. We review it at least once a year as AI changes.

What you own and what your audience sees

Work created mainly by AI may not be protected by copyright. If a key asset, such as a logo, relies heavily on AI, we tell you first. If an AI-made or AI-altered image, video or voice could mislead your audience, we label it or agree the approach with you.

Questions about how we use AI? Contact Maria Anderson here

Reviewed: August 2026 | Next review: August 2027