Marketing

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AI Content and Google's Spam Update: What It Actually Targets

Google's spam update targets mass produced content, not AI use. Here is what it actually targets and how to brief AI so your content is never at risk.

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Brand Digital Marketing Public Relations

SEO in the age of AI: What does it mean for your business?

AI is changing search and reducing some website clicks, but SEO still matters. Learn why strong SEO and marketing foundations are becoming more important, not less.

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Brand Digital Marketing Public Relations

The More Capable AI Becomes, the More Valuable Your Marketing Foundations Become

AI can only be as consistent as the marketing foundations you give it. Here's what building a SOP with AI taught me about what businesses actually need to get right first. Take our free 2 minute Marketing Foundations Scorecard to see what’s holding your marketing back and where to focus first.

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Brand Digital Marketing Public Relations

AI Slop Isn't a Technology Problem. This Week Proved It Twice.

A government client's Copilot rollout and a client capability document taught Maria the same lesson twice in one week: AI slop isn't a bad tool, it's a missing brief. Discover why better AI starts with a documented framework, not a cleverer prompt.

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Brand Digital Marketing Public Relations

I Wasn't Trying to Build an AI Operating System. I Was Simply Trying to Make AI Work Better.

What started as an experiment with AI became a deeper lesson about systems, strategy and sustainable growth. Discover why better AI begins with better business knowledge, clear guardrails and human judgement.

Maria Anderson in her office at Sustainable Marketing Services

Brand Digital Marketing Public Relations

I Thought I Was Building Better AI. Instead, I Rediscovered Myself.

After questioning whether AI had changed who I was as a marketer, I discovered something unexpected about expertise, authenticity and better marketing.