Professional services marketing

Professional Services

Grow with Professional Services Marketing

Professional services businesses are having to evolve the way they for market new business using professional services marketing, ensuring they adapt to the changing digital marketing landscape.

Whether you sell accounting services, commercial services, aged care services, disability services or medical services - you need to adapt to changes in digital, social and content marketing.

How marketing for professional services is changing.

Historically, professional services organisations relied on relationship marketing and referrals. The online world is now an important tool for building trust, engaging and educating potential customers.

A lead-generating website and strong social media presence, carries your identity, demonstrates your relevance and showcases your qualifications as an expert.

Five tips for marketing of professional services

  1. Target your messages with laser precision to a niche audience. Understand your customers, their requirements and needs- build and nurture those relationship through targeted content that resonates with them
  2. Use public relations and / or social media to raise the profile of your brand. Digital is a powerful platform that can reach a wide, relevant audience. It needs to offer a great visitor experience
  3. Use Google advertising (Adwords/Display/Remarketing) to generate leads. Use Google My Business to drive leads in the same geographical area of your business
  4. Tell good and relevant stories through blogs and newsletters. Content needs to be carefully crafted, be original, relatable and targeted to the needs of your niche audience
  5. Use Facebook Marketing (paid and organic) to generate awareness and warm up your prospects

Example of work for One Life Medical

One Life Medical editorial

Proven performance in professional services marketing

Sustainable Marketing Services is a multi-award-winning end-to-end agency with a proven track record in helping professional services organisations – raise their brand profiles, generate leads, grow their business and retain clients.

We have more than a decade of experience creating and executing exceptional professional services marketing for accountants, aged care services, disability services, medical centres, commercial linen cleaning services and mining services to name a few.

We use our know-how to deliver and execute practical, reliable and results-orientated marketing, public relations, digital marketing and social media for professional services organisations.

Book in for a complimentary meeting to see how professional services marketing can help you improve the performance of your market.

Call us on 07 3821 3939 or 0402 095 699 or email us here.

Results we have achieved for professional services

  • Capital Linen Services (ACT Government Organisation): developed a marketing plan and ongoing marketing insights that helped the organisation grow and improve their customer service.
  • Wesley Mission: developing a comprehensive marketing plan for Wesley Mission Queensland’s Community Care Services to help WMQ achieve its objectives.
  • All Aged Care: successfully helped reposition All Aged Care (previously known as OzPol Community Care Association) to take advantage of the changes in age care through a unique brand positioning, digital strategy (including new website and engaging copy)
  • One Life Medical: retained 95% of existing clients after relocation, doubled patient size and elevated the brand profile through a brand positioning strategy, local area marketing, PR and social media.
  • Accounting firm: elevated the profile of the brand and increased new leads and conversions through a marketing plan, digital marketing (including four websites, Wilson Teis Accounting, WT Value, WT Financial and WT Bookkeeping), content marketing and social media
  • My Life Support Services: achieved a 60% growth in clients in 12 months through brand positioning and digital marketing.
  • Garwoods: brought a mining services brand and point of difference to life by developing a strong brand story and online presence.

Where to from here?

Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.

Call us on 07 3446 5837 or 0402 095 699.