Seven Questions
Seven Critical Questions you should ask a Marketing Company before hiring them.
1. What Experience in my industry do you have?
Experience in marketing in your industry really does matter. It enables the marketing company to hit the ground running and achieve a better result sooner.
2. What Marketing Qualifications do you have?
Qualified marketers learn about marketing methodologies that remove the guesswork and increase the likelihood of marketing success.
3. What will you charge me?
Ask them whether they charge an hourly rate or a fixed fee. Fixed fees give you certainty and avoid unexpected “bill shock”!
4. Who will be my point of contact?
Ensure that you are provided with a dedicated senior account manager who is available to meet with you, take your calls and respond to emails.
5. How do you measure marketing success?
Ask the marketing company how they will measure success. It is important to set key performance indicators and measure these regularly.
6. What will you do for me?
Ask them what they will do. What materials do you need to provide? How long will the project take? This will ensure the project is completed to your satisfaction.
7. Tell me about your past successes?
Simply put, if a marketing company can’t demonstrate past success, they can’t guarantee yours! Ask for some case studies and look at their past achievements.
A final word of warning. Marketing is a long game. It takes time to build a brand and for the phone to start ringing. If the promise sounds too good to be true, run!
About Sustainable Marketing Services
Sustainable Marketing Services is a multi-award-winning Brisbane digital marketing agency.
Launched in 2008, Sustainable Marketing Services has over 16 years of proven performance and has worked for over 300 businesses.
Our marketing specialists are all qualified and have over 20 years of experience in their marketing field.
Our founder, Maria Anderson, is a certified practising marketer with the Australian Marketing Institute. She does 100 hours of professional development each year.
We charge our fees on a fixed fee arrangement and have different pricing levels based on the size of your business and the complexity of marketing required.
When working with Sustainable Marketing Services, you will have a senior team member as your point of contact.
We customise marketing measurements to suit the objectives of your business.
You can check our case studies here, as well as our industry experience.
Where to from here?
Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.
Call us on 07 3446 5837 or 0402 095 699.