Public Relations Campaign

Strong reputations built with successful public relations campaign

Casting your line and hoping media takes the bait takes skill and insight into how media operates and a well-planned public relations campaign. Don’t just expect the big fish to bite, if you aren’t feeding them something, they can get their teeth into, something that sets your story apart from their cluttered desk of media releases.

But having a compelling story to tell, is just the tip of the iceberg. Delivering this story in a newsworthy and timely manner, while ensuring you target the right media outlets to gain maximum exposure, takes time and the expertise of a public relations professional.

Our team of former journalists and PR professionals can create and execute a public relations plan to help create content that gets you noticed so that your story stands out from the crowd and demands to be told.

Sustainable Marketing Services have a proven history of reliable results in generating media coverage both nationally and internationally. That’s because we give honest feedback with the view to ensuring you’re a hit in the press.

How we can help you.

Public Relations Campaign service

We will:

  • Create a Media Release
  • Prepare a media list
  • Pitch to targeted media
  • Create a Fact Sheet regarding the background of your organisation
  • Help you brainstorm great photo opportunities

We can provide extra services that include sourcing media databases for you and following up media on your behalf. We do this on a case-by-case basis to ensure the best value for you.

The results we achieve:

  • MAAA coverage 7News Wide Bay coverage of Maryborough Aero Model Club (see 7News Wide Bay coverage here)
  • Client achieved national news coverage on A Current Affair
  • Aviation client appeared on the Today Show
  • Client appeared on SBS World News
  • Earnt media coverage in major regional paper
  • Trade magazine articles

Book a meeting to discuss how our PR experts can help you achieve strong coverage with a successful public relations campaign.

Raising awareness of the first high definition 360 protection launched by AEI

Australian Mining Safety Journal | Public Relations Campaign

Testimonial for the MAAA

MAAA | Public Relations Campaign
Aussie junior, Daniel Arapakis, makes history as F3D junior world champion - Wingspan November 2017

"Sustainable Marketing Services started work with the Model Aeronautical Association of Australia (MAAA) in 2014 and worked as our marketing team for over 7 years. They helped us build our brand reputation, our visibility online with our members and assisted us achieve an average new membership growth of 9.2% each year. Our online search visibility within Aeromodelling grew to 17% (source: Moz). In addition, they helped us retain members and improve member perceptions with new marketing communications such as the launch of a quarterly Wingspan Magazine which helped us increase our net promote score from a negative -11.77 in 2014 to a positive 40 in 2020. This approach was adopted and driven due to a new aeromodelling association competitor within Australia. Wingspan has been very popular with our members and is seen as adding considerable value to members by sharing their club and member stories. During the time they worked for MAAA, they regularly achieved some PR/media coverage of our hobby/sport on National TV, radio, national press and local coverage. They built our Facebook presence from 1,450 In October 2016 to over 13,000 today and it has one of the strongest engagement rates in the world for our industry. In addition, they created and implemented a digital strategy and built a range of websites for us during that time from our industry website to specific national modelling events. The team at Sustainable Marketing Services have a high level of expertise and marketing, PR, digital marketing and social media. They are a delight to work with and always go above and to help us. Importantly, the team at Sustainable Marketing helped MAAA to drive the marketing existence we needed for our sport with the demonstrated results mentioned above."

Tyson Dodd, past secretary, Model Aeronautical Association of Australia. (August 2021)

Where to from here?

Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.

Call us on 07 3446 5837 or 0402 095 699.