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Aged Care/Disability

Services marketing case study: All Aged Care

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Services marketing case study: All Aged Care

In this services marketing case study we look at what we achieved for All Age Care.

All Aged Care (previously known as Oz Pol Community Care Association) is a trusted, caring, responsive not-for-profit that delivers highly personalised aged care services tailored to the individual needs of a culturally diverse community.

The Brief

All Age Care website
All Age Care website

With the introduction of Consumer Directed Care (CDC) and the National Disability Insurance Scheme, the level of competition increased in the aged care market.

CEO, Irene Biedak wanted to reposition the brand, build a responsive website, and improve their digital marketing capabilities.

Marketing at a Glance

Sustainable Marketing Services developed:

  1. A brand positioning to elevate their brand
  2. Key messages and copy to bring their brand story to life
  3. Digital strategy to build their digital capabilities and drive online leads
  4. A responsive website to support their B2B sales (build by iSonic)

The Result

The results we achieved with services marketing for All Aged Care are discussed below.

The brand positioning brings their unique point of difference to life, focussing on their provision of culturally diverse age care services. See the All Aged Care website here.


Where to from here?

Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.

Call us on 07 3446 5837 or 0402 095 699.

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