Maria Anderson, Brisbane marketing consultant & strategist
Maria Anderson – Brisbane Marketing Consultant & Strategist
Maria Anderson is a Brisbane marketing consultant and the founder of Sustainable Marketing Services, established in 2008. She brings more than 25 years of experience in branding, marketing strategy, digital, PR, and social media. Maria has helped over 300 businesses across 20+ industries to launch, grow, and protect their brands.
Why work with Maria
Maria blends clear strategy with practical execution. She is a Certified Practising Marketer with the Australian Marketing Institute. She uses data to guide decisions, then delivers creative work that gets results. Maria used digital and social early, well before they were common, and brings that forward thinking to every plan.
What you can expect:
- A strategy first approach, then efficient delivery
- Plain English advice you can act on today
- Measurable outcomes, tracked and reported
Learn more about our full range of marketing services for Redlands and Brisbane SMEs.
My Story – From Family Business to Marketing Leadership
I grew up in my family’s third-generation business, Anderson Camera Repairs, founded over 70 years ago by my grandfather. My father, a globally recognised camera technician and innovator, and my parents’ dedication to innovation, expertise, and exceptional service instilled the values I carry today into my own business, Sustainable Marketing Services. The industry may have shifted from cameras to marketing, but the principles remain unchanged.
My Passion & Vision – Building Sustainable Growth
I believe in sustainable, long-term growth—building businesses with a unique brand story and robust marketing systems that use resources wisely and deliver the best ROI. From the start, I’ve built Sustainable Marketing Services on values of authentic relationships, unique marketing expertise, reliable results, and sustainable growth.
We are strategically led—developing the right brand strategy and marketing strategy first, then executing high-performance digital marketing, PR, and social media activity. Every plan we deliver is designed to be results-driven, long-lasting, and anchored in a powerful brand story—because without that story, marketing is just noise.
Explore our marketing strategy services to see how we help you build a clear plan before you invest in marketing.
Experience you can count on
As a Brisbane Marketing Consultant and Brisbane Marketing Strategist, I bring over 25 years of experience across branding, marketing, digital marketing, public relations, and social media. I was an early adopter of both digital marketing and social platforms—integrating them into client strategies well before they became mainstream.
Initially studying accounting at university before switching to marketing, I’m numbers-driven by nature. I start with the numbers, love to see strategy come to life, and measure success by the results it delivers.
Maria has led national campaigns and managed international brands. She has delivered integrated media across advertising, editorial, digital, social, and influencers. She has built digital strategies, designed interactive experiences, and supported launches in Australia and New Zealand. She also recruits and mentors marketers, and helps clients build strong in house teams.
How she works:
- Finds the gaps fast, then fixes them
- Aligns brand story, offer, and channels
- Builds simple systems so your marketing runs smoothly
Qualifications
- Certified Practising Marketer, Australian Marketing Institute
- Bachelor of Business, Marketing and Public Relations
- Certificate IV in Training and Assessment
- Diplomas in Sustainability and Financial Services
- Certificate in Carbon Accounting
- Certified Social Media Specialist
Discover how our digital marketing services help Brisbane businesses lift visibility and generate quality leads.
Leadership and community
Maria served on the Board of the Little Ship Club for over five years. She helped guide the club from near insolvency to profit. She served as Commodore for two years and also supported finance, grants, operations, marketing, and member communications. She mentors Griffith University students and hosts interns, with one graduate each year gaining a stepping stone role. She has volunteered with Marine Rescue Jacobs Well.
Speaking
Maria shares practical marketing insights with business and industry groups. Her talks include:
- Engineers Australia, brand strategy and marketing systems
- CCIQ ecoBiz forums, how to connect sustainability and marketing
- Department of Tourism, Major Events, Small Business, ecoBiz, and local chambers
- Bayside Women in Business, Sustainable Growth with Maria Anderson
- QWestNet, aligning business strategy and marketing
Awards and Judging
Sustainable Marketing Services has received more than 11 business and marketing awards. Maria has served as a judge for the Australian Marketing Institute awards in 2025 and in previous years.
What Clients Say
From Franchise Closure to Confident Relaunch
"When my franchisor announced it was closing, I suddenly had no brand of my own—no website, emails, or marketing assets. Being time-poor, I turned to Maria, who took charge immediately. Within weeks, she delivered a complete brand strategy, new visual identity, website, professional photos, vehicle signage, stationery, and uniforms—managing every detail across multiple suppliers. Maria kept me involved while ensuring a cohesive, professional brand presence. Thanks to her expertise, I relaunched with confidence and a brand I’m proud of." - Mark Davies, Founder - Compass Fire & Safety
From Quick Wins to Long-Term Growth
"Maria and the Sustainable Marketing Services team created a strategic marketing plan, brand positioning, and key messages that gave us a clear growth roadmap. Quick wins like optimising Google My Business boosted income, allowing us to hire a general manager. They developed a website strategy, wrote copy, selected images, and built a professional capability document that helped secure strategic partners. We now have the tools and confidence to scale, with significant sales growth already on the horizon." - Tony Jansen, City Tree Services
A Complete Marketing Partner for a National Sport
"Working with Sustainable Marketing Services has been a pleasure. They took the time to understand our organisation and delivered tailored solutions across marketing planning, brand positioning, digital strategy, PR, social media, research, surveys, crisis communications, and change management. They recently developed our digital marketing strategy and managed our new website build from start to finish—allowing us to focus on strategic priorities. Their professionalism, innovation, and partnership approach exceeded expectations." - Jennifer Gale – Sports Aviation Federation of Australia
Read more on our Client Testimonials.
Life Beyond marketing
Maria enjoys boating around Stradbroke Island with her husband. Tango the Cavoodle, and cats Charlie and Bella, complete the family.
My Philosophy – Marketing That Delivers Sustainable Growth
Whether it’s branding, marketing strategy, digital marketing, PR, or social media, my goal is simple: make marketing easier, more effective, and results-driven—without waste. I believe in building strong relationships, delivering genuine value, and creating strategies that drive sustainable growth.
How to work with Maria
Let us tailor a strategy to your goals, market, and resources. We focus on results and long-term, sustainable growth,, and we stay with you to deliver.
Contact us to book a strategy session with Maria Anderson, a proven Brisbane Marketing Consultant.