Sustainable Marketing
07 3446 5837

Reputation Management That Protects Your Brand and Builds Long-Term Trust

Reputation management is essential for every small to medium-sized business and organisation — because life doesn’t always go to plan, and every brand is vulnerable to a crisis.

At Sustainable Marketing Services, we do more than deliver crisis communication — we help you prepare, respond, and recover with confidence. Our services are tailored to protect your reputation, support your people and customers, and guide your organisation through difficult situations with clarity and care.

We work across a wide range of issues — from media fallouts, natural disasters, defamation or criminal activity of past staff to defamatory negative reviews. Whether you're facing a sudden crisis or want to reduce your risk exposure, our crisis communication management expertise ensures you're equipped with the right planning, messaging, timing, and execution.

We work across a wide range of issues — from media fallouts and natural disasters to defamation, criminal activity by former staff, and damaging online reviews. Whether you're facing a sudden crisis or want to reduce your risk exposure, our crisis communication management expertise ensures you're equipped with the right planning, messaging, timing, and execution.

Trusted Crisis Communication Services

We offer end-to-end crisis communication services designed for small to medium-sized organisations, including:

  • Developing proactive crisis communication plans
  • Managing traditional and social media responses
  • Responding to online reviews and complaints
  • Writing client, member, or stakeholder communications
  • Preparing media statements for different scenarios
  • Providing guidance on actions to take during emergencies (e.g. security, counselling, disaster readiness)
  • Supporting internal staff communications to boost morale and cohesion

Prepare, Respond and Recover

Whether you're facing a cyclone, a customer complaint gone viral, or a front-page news story, we’re by your side. We help you:

  • Protect your reputation before, during and after a crisis
  • Communicate clearly with clients, members, and media
  • Minimise risk through practical, real-world advice
  • Equip your team with tools and guidance to manage confidently

Reputation Management You Can Rely On

A crisis can impact more than just your operations — it can affect sales, staff wellbeing, stakeholder trust, and brand loyalty. At Sustainable Marketing Services, we bring experience and empathy to help small to medium-sized businesseshandle the moment and emerge stronger. Our expert guidance helps protect your organisation and reputation from long-term harm.

Crisis Communications Plan

A Crisis Communication Plan Can Safeguard Your Brand Before the Worst Happens

Having a crisis communication plan in place before an incident occurs puts your organisation in the strongest position to respond quickly, speak confidently to the media, and protect your reputation.

A crisis communication plan is a structured set of guidelines that outlines how your organisation will communicate during an unexpected event or emergency. It details who to contact, how to manage messaging across different audiences — including media, the general public, clients, and stakeholders — and includes steps to minimise further damage and prevent recurrence.

Is Your Business Equipped to Face a Crisis?

As award-winning communication specialists, Sustainable Marketing Services has helped many small to medium-sized organisations deliver clear, effective crisis communications. We ensure your brand and reputation stay intact while supporting your staff and stakeholders throughout the process.

The results we achieve

  • Minimised reputation damage related to adverse media coverage.
  • Developed end-to-end crisis communication systems for a national airsport body, enabling more proactive and confident crisis response.
  • Created a confidence campaign that reduced the reputational impact of defamatory statements made by past doctors employed in a medical centre.
  • Proactively managed member and media communications following airsport incidents, ensuring members were informed of incidents and fatalities in a timely and respectful manner.
  • Limited brand damage for a company featured in a highly negative national television segment by managing communications and internal support.
  • Advised clients on media response strategies, ensuring key messages were delivered effectively during high-pressure events.
  • Delivered fast, clear communications during COVID-19 and a Cyclone in 2025 to maintain stakeholder trust and brand confidence.
  • Protected brand reputation under attack from false or defamatory 1-star Google reviews through a combination of review management and strategic communications.

How can we help?

We offer flexible, expert support tailored to your needs:

  • Develop a crisis communication and management plan
  • Design and deliver customised media training
  • Manage and implement crisis communications during an active crisis
  • Provide strategic communications for sporting incidents, reputation issues, and product/service failures
  • Handle adverse media related to product or service complaints and online reputation issues.

Please contact us for a quote on delivering a crisis communication plan for your organisation.

Call Maria Anderson on 07 3821 3939 or 0402 095 699 or email us here.