Club Marketing Case Study: Pontoon Fundraiser and Pig & Prawns Day – Delivered with a Redlands Digital Marketing Agency
In this club marketing case study, we highlight how Sustainable Marketing Services, a Redlands digital marketing agency, supported the Little Ship Club, a unique island-based venue located on North Stradbroke Island (Minjerribah).
Partnering with a Redlands digital marketing agency ensured the campaigns reached a wider audience and maximised fundraising impact.
Our founder, Maria Anderson, was a director on the Club’s Board for over five years and is the immediate past Commodore, becoming the first female to hold this two-year leadership position.
The Brief
The Little Ship Club engaged Sustainable Marketing Services to promote two key initiatives:
- The Pontoon Save-A-Thon, a fundraising campaign to support repairs to the Club’s main pontoon
- The Pig & Prawns Day, a community fundraising event to help generate additional funds for the pontoon project
Sustainable Marketing Services proudly donated our time to develop and implement these campaigns.
Marketing at a Glance
Pig & Prawns Day – 14 June 2025
To promote this flagship event, we delivered an integrated campaign including:
- Website updates
- Member and visitor newsletters
- Listing on the Australian Tourism Data Warehouse (ATDW)
- Social media marketing
Event menu design was provided by Masthead Design & Creative.
Pontoon Save-A-Thon Campaign
- In-store promotional signage (generously donated by Venom Wraps)
- Website and homepage feature
- Newsletter updates
- Social media promotion
The Results
Pig & Prawn Races
- Sold out two weeks before the event
- 445 tickets pre-sold
- Supported by 20 volunteers and 85 sponsors
- Achieved over $50,000 in revenue on the day
By comparison, the 2025 Seafood Spectacular we promoted generated $52,427 in revenue with a $23,354 surplus.
Pontoon Save-A-Thon
- $17,315 in donations received
- A new generator and crab pots donated as raffle prizes
- $1,500 raffle income for generator donated to pontoon save-a-thon
- Pontoon repairs scheduled to begin in August 2025
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Where to from here?
Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.
Call us on 07 3446 5837 or 0402 095 699.