All Aged Care (previously known as Oz Pol Community Care Association) is a trusted, caring, responsive not-for-profit that delivers highly personalised aged care services tailored to the individual needs of a culturally diverse community.
What we did.
With the introduction of Consumer Directed Care (CDC) and the National Disability Insurance Scheme, the level of competition increased in the aged care market.
CEO, Irene Biedak wanted to reposition the brand, build a responsive website, and improve their digital marketing capabilities.
Sustainable Marketing Services developed:
- A brand positioning to elevate their brand
- Key messages and copy to bring their brand story to life
- Digital strategy to build their digital capabilities and drive online leads
- A responsive website to support their B2B sales (build by iSonic)
The brand positioning brings their unique point of difference to life, focussing on their provision of culturally diverse age care services.