Tradie/Construction/Mining

Edge Contracting Group case study

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About Edge Contracting Group

Edge Contracting Group is a medium-sized mechanical construction and maintenance company providing project management, safety management, fabrication and erection of structural steel and maintenance on mobile and fixed plants along with labour-hire to the mining, sugar and construction industries throughout Queensland. Edge Contracting is part of the QCCS Group.

The Brief

The Sustainable Marketing Services team were engaged by QCCS to undertake a group company brand architecture strategy (including a visual entity).

We were also engaged to create a group company capability document and a new website for the Edge Contracting Group.

Results

The brand strategy and visual identity for the group of companies improved the professionalism of the group of brands.

The brand architecture combined the strengths of the individual brands to boost both the visibility and reputation of all brands.

In October 2012, a new website was launched for the Edge Contracting Group. This new website also includes a job search to generate organic SEO for the website.

QCCS branding and Capabilities document

QCCS branding and Capabilities document

Testimonial

“Sustainable Marketing Services brought the QCCS Group of companies to life by identifying our authentic brand positioning, developing two visual identities, and creating a corporate brochure that highlights our competitive advantage.

Visiting us on-site in Mackay, Maria Anderson conducted brainstorming sessions with us and interviewed our staff and clients to identify the essence of our brand that drives our brand’s success: a shared vision and commitment to ‘whatever it takes – safely and efficiently’.

The Sustainable Marketing Services team then developed a new visual identity for both QCCS and QBCT making sure that the brands for all four of companies worked together to bring a unified brand voice. The corporate brochure they created emphasises all the collective strengths our clients love.

Thank you Maria and your team. Your marketing insights helped us increase our clarity and strengthened our focus on the future. We are now implementing our brand positioning into all of our marketing processes such as signage, cars, staff uniforms, capability documents and our websites.”

Craig Bogaarts, General Manager, QCCS Group

Where to from here?

Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.

Call us on 07 3446 5837 or 0402 095 699.

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