Garwoods:  Moving Mining Forward

Tradie/Construction/Mining

Mining Marketing case study - Garwoods

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Mining Marketing case study - Garwoods

In this mining marketing case study we look at what we achieved for Garwoods.

Garwoods are earthmovers who are moving mining forward. Garwoods wanted to create a professional image to match their natural brand personality.

The Brief

The Sustainable Marketing team was engaged to improve the Garwood brand's professionalism and improve their online visibility.

The scope included a new brand positioning strategy, brand visual identity, capability document, a digital strategy, web brief, web copy and management of the web build.

Results

The mining marketing activities helped Garwoods to elevate their brand and position their brand where they wanted to be positioned in the market. The Garwoods business achieved a successful sale.

Garwoods website design
Garwoods capability document

Testimonial

“Sustainable Marketing Services brought Garwoods’ brand and competitive advantages to life! Now our clients recognise us by our eye-catching visual identity, and they know our service offerings and strengths through our professional corporate brochure and website.

By taking the time to really get to know our business and our people, Maria Anderson and her team helped us clarify not only our goals, but also our strengths.

They then used their insights to develop a branding strategy that positions us where we want to be in our market.

Sustainable Marketing Services identified and harnessed our main competitive advantage – safety – and used it to create a strong visual identity that has helped us “own” the safety category in our industry. Maria helped us integrate the branding across all marketing mediums, including our business cards, our corporate brochure, our website and even our staff clothing. Now all our customers, suppliers and partners recognise us when they see us!

Our customers love the corporate brochure and website Sustainable Marketing Services has created for us. The balance of facts and figures that support our strengths, the imagery and photos that bring our team to life, and the strong copy that clearly communicates our benefits, is a winning combination.

Thank you, Maria and team. Your marketing insights, strategy development and implementation have significantly moved us forward. I would be pleased to recommend you to any business that knows where it wants to go, but doesn’t know how to get there. You make it easy.”

Doug Gray, Garwoods Earthmoving

Where to from here?

Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.

Call us on 07 3446 5837 or 0402 095 699.

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