The Hang Gliding Federation of Australia (HGFA) is the sporting body that administrates Hang Gliding, Paragliding and Weight Shift Microlights in Australia under regulations laid down by Civil Aviation Safety Authority (CASA).

Gale of hang-gliders

Image courtesy of  Jo Hjortshoj

In 2016 we started working with the HGFA to develop a marketing strategy and public relations strategy.  From this we have continued to deliver the following:

  • Digital strategy managed the build of their website (https://www.hgfa.asn.au)
  • Public Relations campaigns for key air sport events
  • Bi-monthly Airwaves newsletter
  • Articles for SkySailor magazine
  • Social media strategy, content and management for Facebook, Instagram and YouTube
  • Crisis communication process and template
  • Modernised the logo for the HGFA
  • Developed marketing brochures
  • Regular member surveys.

Watch the Sports section of the Today Show discussing the start of the Bright Paragliding World Cup 2018


Sonya Fardell hang-gliding

Image courtesy of  Jo Hjortshoj

The professionalism and profile of the HGFA brand and the air sport, continues to grow and be elevated.  We have seen an improvement with our member satisfaction and engagement as well as an increased demand in the sport-  resulting in new memberships. The PR campaign for Paragliding World Champions achieved a high level of reach in prime time national TV and radio. Facebook fans have grown and engagement with their members on Facebook has increased substantially.

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A Brisbane marketing agency that achieves more.

Sustainable Marketing Services (Australia) Pty Ltd is a multi-award winning, strategically-led Brisbane marketing and public relations services company.

We use our know-how to deliver practical, reliable and results-orientated integrated marketing and public relations strategies for growing businesses in Australia and internationally.

Informed thinking. Practical marketing. Reliable results.


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