Social Media for Clubs Case Study: Karratha Bowling Club

In this social media case study, we look at what we achieved for Karratha Bowling Club.

The Karratha Bowling Club is a vibrant community in the Pilbara that offers lawn bowls, social events, and a welcoming atmosphere. It is a special place where locals connect through sport and camaraderie.

Why Page Access Matters

It’s not uncommon for businesses and clubs to lose access to their Facebook pages—often due to changes in administrators, forgotten login details, or closed email accounts. This can result in duplicate pages, which dilute online visibility and spread engagement across outdated or inactive profiles. Older pages can rank higher in search, meaning audiences may find incorrect information first.

The Brief

Maria Anderson, the owner of Sustainable Marketing Services was engaged by Karratha Bowling Club Secretary, Luke Garbutt, to help raise awareness of the Club through social media.

The scope included strategic advice to strengthen their social media presence, improve awareness through effective social media use, and recover and merge two previously lost Facebook pages.

1. Social Media Strategy: Advice to increase awareness, participation, and bookings.

1. Content Implementation: Additional advice on creating and scheduling custom content, sharing posts in local groups, and boosting key posts.
2. Facebook Page Recovery: Working with Meta to recover lost pages with the goal of combining all pages (this is in progress).

The Results

This is an ongoing project, and strong progress is being made to help the Karratha Bowling Club achieve its social media goals.