Set your sights high for a prosperous 2020
With only seven weeks left until the clock ticks over to a new decade, it’s time to reassess your marketing for your business and set your sights high for a prosperous year ahead in 2020.
Whether your business New Year’s resolutions are to attract new customers, increase brand awareness and loyalty, or improve your marketing results, our team of Marketing, PR, Digital and Social Media professionals can help your business achieve success in 2020.
Marketing Plan, do you need to update it?
Behind every successful business, lies a good marketing plan- a plan of action that helps a business focus their resources in line with their company objectives. By using the best tools and activities, they positively set themselves up for long-term sustainable success.
A great marketing plan:
- Will focus your investment in marketing and time on your most attractive markets. This avoids diluting the effectiveness of your initial investment and helps you to focus on your most attractive markets.
- Will include all the current marketing activities, the new initiatives and future stretch strategy/activities
- Will include a range of marketing strategies and activities to ensure your best result (You won't get a good outcome if you put all your eggs in one basket).
- Needs to have a calendar of marketing activities which you implement progressively each month through the year and review quarterly. It also includes relevant metrics. Different metrics are used for different tactics.
By updating your market plan, you can ensure you’re using the best tools and activities to positively set yourself up for sustainable success in 2020.
The Magic of Measurement
Measuring your marketing campaigns is essential for any business, as it allows you to look at what works and what doesn’t work, encouraging you to make continuous improvements that will ultimately deliver better results.
It’s also a great way to measure the quality of your leads so that you can direct your marketing dollars to the most effective campaigns.
For example, by measuring your social media channels (Facebook and Instagram), you have the ability to refine the content of your posts if you find your engagement is low, this improves your investment and results and also grows your online community.
But the challenge lies in knowing what metric to use for each marketing activity. Metrics tell a detailed story of all your marketing efforts, your successes and where you can improve. You can also identify what are your most effective channels, how much they are generating and where you may want to reroute funds.
Some measures to get you started:
Update your website
Your business evolves and so should your company website. Everyone’s online these days, all it takes is a quick search and anyone can know about the services you offer, your prices and brand image. That’s why it’s essential to keep all your information on your website up to date.
If you’ve expanded your services, your website should say that. If you’ve hired new staff or old staff have left, your website should reflect that. You should also add case-studies, awards, achievements or testimonials regularly to your website. The basic premise is if you don’t tell them no one will know.
Social Resource Management
It is no secret that overall business performance is now determined by how well your organisation is engaging with your audience online. As social media continues to rapidly evolve and usership numbers continue to skyrocket, it is important to establish your organisation on the social media platform that will allow you to build your target market and produce of long-term marketing success.
Naturally as we head further and further into a predominantly digital age, establishing your organisation on the social media platform that is going to provide long term and sustainable marketing results is critical. A key factor to consider when making the decision on which network to establish your organisation on, should be through determining which network is going to help you reach not only your current target market but your future target markets.
Facebook is an incredible tool to engage with your everyday consumer. It provides a far more participatory platform. For social media to serve as an effective communication tool for the marketing of an organisation, high participation is key as this is the driver for stakeholder engagement.
Similarly, for a visual business like a destination holiday resort, Instagram is a great social media platform. Picturesque photos of beaches, mountains, activities and food are more likely to grab their consumers then a Facebook post in their feed.
Ultimately you should be on the platform that your consumers engage with the most. The aim is to be social and be relatable to your audience and you can’t be social if you have no audience.
A New Decade - 2020
Is your business ready for the new decade? Get ahead and put some boldness into your marketing for the New Year. Your Marketing Plan and its execution is your road map to success, take the wheel and drive into 2020 with confidence – Sustainable Marketing are here to help.
As a final note, it is important to be aware that all of your marketing strategies and tactics work collectively to deliver a result. It may be that all of your leads come through one channel e.g., Google AdWords or Google My Business. However, all of your other marketing activities such as social media and networking, have already done their job of building awareness and trust in your business to help generate leads and sales.
How can Sustainable Marketing Services help?
Sustainable Marketing Services (Australia) Pty Ltd is a multi-award winning, strategically-led Brisbane marketing and public relations services company.
We have specialist expertise in the marketing and public relations of automotive, manufacture, construction, mining, technical, renewable energy, air sport and professional services.
In addition, we conduct crisis communication for airsport clients and reputation management PR for a range of our clients.
We use our know-how to deliver practical, reliable and results-orientated integrated marketing, public relations, digital and social media strategies for growing businesses in Australia and internationally.
Meet us for coffee, we're happy to share our knowledge and understand how we can help your organisation take flight.
Sustainable Marketing Services is an award-winning Brisbane digital marketing agency with a long history of delivering sustainable success for our clients.
Book a complimentary meeting on 07 3446 5837 or via email us here.