Brand strategy for tradie case study: Compass Fire & Safety
In this tradie case study, we explore how Sustainable Marketing Services helped Compass Fire & Safety launch a new brand after exiting a long-standing franchise after the franchisor advised the franchise would cease.
About Compass Fire & Safety
Mark Davies is a fire and safety compliance expert known for his commitment to high-quality service and genuine care for his clients and community.
The Brief
Mark approached us to help him build a new brand and marketing assets and to guide the transition as he exited a franchise. We also advised on and crafted communications to inform his clients of the change to maximise client retention.
The project scope included creating an integrated marketing plan, developing a brand positioning strategy, managing the creation of visual brand identity, creating the web copy, and selecting ‘on brand’ images for a new website, overseeing the build of the new website, and producing various marketing assets and communications.
Marketing Activities at a Glance
- Brand Positioning: Differentiated Compass Fire & Safety as the trusted partner helping organisations navigate compliance with confidence.
- Marketing Plan: Developed an integrated plan with the right balance of digital and traditional marketing strategies.
- Visual Identity: Collaborated with Matt Tesch from Masthead Design & Creative to bring the brand story to life through a bold visual identity across all collateral.
- New Website: Created a digital strategy, developed copy, sourced on-brand visuals, and partnered with Website Essentials to build a new high-performance website. View the new website here.
- Client Communications: Drafted communications to notify Mark’s clients of the business name change to maximise client retention.
- Car Signage: Coordinated with Venom Wrap to design effective car signage.
Additionally, we provided strategic advice on communicating the brand transition to retain existing clients and on brand assets such as car signage, uniforms, stickers, and fire logs.
Strategy
The strategy focused on differentiating Compass Fire & Safety through Mark Davies' expertise and exceptional customer service, coupled with a distinctive brand look and feel to ensure visibility in the marketplace.
We developed key messages and copy that captured the brand story, ensuring consistency across all marketing touchpoints to ensure a strong, memorable brand.
The new website has a strong focus on customer value journey and influences people to take action via clear call to actions.
Testimonial
"When I received an email from my franchisor announcing that the franchise I’d been part of for years would cease to exist, I thought the solution was simple—just change the name. I couldn’t have been more wrong.
I quickly realised that everything my business operated under—website, emails, branding on vehicles, uniforms, stationery, and more—belonged to the franchise. I had no brand of my own in the marketplace and was starting from scratch.
Being time-poor and lacking the expertise to handle rebranding, I knew I needed help. That’s when I thought of Maria. I’d met her years ago at a networking group, and I’d been managing her fire compliance in her business ever since. I’d always been impressed by her professionalism, although I hadn’t had a reason to use her marketing services until now.
So, I called Maria, and she took the reins from that moment. Within weeks, she had organised a comprehensive marketing and brand strategy and creative presentation for a new visual identity with multiple branding options for me to choose from. She coordinated everything—from the new visual identity, a new website (and email) and marketing communications to professional photos, car signage, stationery, and uniforms.
The team at Sustainable Marketing Services ensured the strategy was executed consistently across all touchpoints. Maria led and managed the visual identity creation (developed by Matt Tesch from Masthead Design & Creative), the web development (built by Website Essentials), professional photography (captured by Allan McKenzie from MAV Media), car signage (produced by Venom Wrap), and printing for stationery and uniforms.
Throughout the process, Maria kept me involved, making me feel like I truly owned the journey, while her expertise ensured a cohesive and professional brand presence.
What can I say but thank you, Maria, for pulling everything together so efficiently and professionally. You delivered a brand strategy that I could understand, relate to, and confidently use to relaunch my business.”
— Mark Davies, Owner of Compass Fire & Safety
Where to from here?
Feel free to give us a call or email us to discuss your project and how we can help you.
Call us on 07 3446 5837 or 0402 095 699.