Launching an existing brand in a new region: Larsens Constructions
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Brand strategy for tradie case study: Larsens Lifestyle Constructions
In this tradie marketing case study, we explore how Sustainable Marketing Services helped Larsens Lifestyle Constructions raise awareness of their brand in the Redlands after relocating their business from Ipswich.
About Larsen's Lifestyle Constructions
Larsen’s Lifestyle Constructions is a trusted builder with over 28 years of experience, known for delivering high-quality, customised homes that reflect client’s unique vision and lifestyle.
The Brief
Following the relocation of his business from Ipswich to the Redlands, owner Simon Larsen engaged Sustainable Marketing Services to help grow brand awareness and generate income in the Redlands within six to 12 months.
Our scope included developing an integrated marketing strategy, brand positioning, social media strategy and execution, and leading the development of a high-performing website—including digital strategy and content creation.
Marketing Activities at a Glance
Setup phase
- Brand Positioning: Differentiated Larsens Lifestyle Constructions as a trusted Redlands builder creating custom homes with an approachable and personable service.
- Marketing Plan: Delivered a balanced digital and traditional marketing strategy tailored for growth in a new market.
- Visual Identity: Refined visual branding for digital use to maintain a professional and cohesive appearance.
- Website: Crafted a clear digital strategy, wrote all web copy, sourced on-brand visuals, and partnered with Bayside Website Design to deliver a high-performance, mobile-responsive website. View the new website here
- Photography: Coordinated with Venom Wrap to design effective vehicle signage.
- Vehicle Signage: Worked with Allan MacKenzie from Mavmedia to take images of Simon to build more trust in the brand.
Ongoing implementation
Social Media:
- Develop a social media strategy as part of the marketing plan. This included key messages, content pillars, content topics and hashtags.
- Produce ongoing custom social media graphics and copy to strengthen brand awareness and support lead generation.
- Research and create content and graphics, resize Facebook and Instagram, schedule posts, and monitor and respond to comments.
- Conduct a monthly report, review performance, and optimise content to continue to improve performance of social media.
Results
- Achieved one new custom build/renovation within three months of launch.
- Generated four leads directly from Facebook between February and April.
- Facebook reached 10,677 people in April 2025, achieving a strong engagement rate of 1.78%, well above industry benchmarks. (Started work on Facebook in November 2024)
- Instagram reached 531 profiles with an exceptional engagement rate of 2.13%, indicating strong audience connection.
- Website Performance (launched 20 December 2024):
- Domain rating climbed to 5 within four months
- 118 visitors in April, 116 new users, and 117 active users and an engagement rate of 49.14% with average session duration of 1:52 minutes
- Website traffic increased 9.4% from March to April, indicating positive momentum from SEO and social media to build brand awareness
- There is good diversity of traffic across marketing channels.
- Most-visited pages include action pages like Contact, Home Renovations, New Homes, Bathrooms, Kitchens, Gallery, and Case Studies
🛠️ Note on Benchmarks:
In the building industry, social media engagement is typically modest due to longer customer decision cycles.
Facebook: 0.3%–0.7% = Typical | 0.8%–1.5% = Good | 1.5%+ = Strong
Instagram: 0.5%–1% = Typical | 1%–2% = Good | 2%+ = Strong
Where to from here?
Feel free to give us a call or email us to discuss your project and how we can help you.
Call us on 07 3446 5837 or 0402 095 699.