Mining marketing case study: QCCS Group

In this mining marketing case study we look at what we achieved for the QCCS Group.

The QCCS Group of companies provides a diverse range of services to the mining and construction industries. QCCS delivers civil construction and building services, QBCT delivers industrial plant and equipment cleaning, Murtro Precast delivers offsite custom concrete casting and Edge Contracting provides construction, maintenance and labour hire solutions.

Sustainable Marketing Services brought the QCCS Group’s brand to life by delivering a brand positioning for the QCCS Group, developing a visual identity for QCCS and QBCT and developing a corporate brochure that brought their competitive advantage to life.

The mining marketing activity brought the QCCS Group's family of brands to life.

“Sustainable Marketing Services brought the QCCS Group of companies to life by identifying our authentic brand positioning, developing two visual identities, and creating a corporate brochure that highlights our competitive advantage.

Visiting us on-site in Mackay, Maria Anderson conducted brainstorming sessions with us and interviewed our staff and clients to identify the essence of our brand that drives our brand’s success: a shared vision and commitment to ‘whatever it takes – safely and efficiently’.

The Sustainable Marketing Services team then developed a new visual identity for both QCCS and QBCT making sure that the brands for all four of companies worked together to bring a unified brand voice. The corporate brochure they created emphasises all the collective strengths our clients love.

Thank you Maria and your team. Your marketing insights helped us increase our clarity and strengthened our focus on the future. We are now implementing our brand positioning into all of our marketing processes such as signage, cars, staff uniforms, capability documents and our websites.”

Craig Bogaarts, General Manager, QCCS Group