Social Media for tradies case study: Plumbing Bros Redland

In this social media for tradies case study we look at what we achieved for Plumbing Bros Redland Bay.

Plumbing Bros Redland Bay is a plumbing company dedicated to providing customers with high-quality plumbing services with exceptional customer care.

The Brief

The Sustainable Marketing Services team was engaged to improve the performance of social media and Google Business marketing and to improve its online visibility and increase sales.

The scope included creating a social media playbook and undertaking social media management for Facebook and Instagram, and managing its Google Business profile.

1. Social Media Playbook: creating a roadmap to maximise leads while staying within Plumbing Bros Redland Bay territory as a franchisee.
2. Social Media production: creating original high-impact content that achieved strong engagement while aligning with the Plumbing Bros brand.
3. Social Media distribution: scheduling content to Facebook and Instagram, cross-posting across relevant groups to maximise reach.
4. Google Business: create original high-impact content and posting content weekly.

Strategy

The strategy focused on using high-impact creatives to stand out in a crowded plumbing market. To extend the number of people reached we shared posts across groups that aligned with their territory.

The Results

The results we achieved using social media for tradies included 2-3 phone calls a day, significantly boosting their sales pipeline and income.

I engaged Sustainable Marketing Services in late 2023 to get the phone ringing with more leads and to drive sales for my plumbing business. Maria Anderson and her team exceeded my expectations in every aspect.

They started by creating a social media playbook, providing us with a roadmap to grow our sales through social media and Google My Business. The playbook contained a number of strategies to increase the number of people we reached, ultimately generating more leads.

The content they created for our social media platforms was customised to our business, and the creatives helped make our business stand out in what is a very crowded market.

Maria and her team exhibit the utmost professionalism and expertise. They possess a deep understanding of both digital and traditional marketing, which reflects in their work. Their responsiveness and proactive approach in suggesting improvements have been invaluable.

My team has also commented on the high quality of their social media content. They are very proactive in making suggestions on how to make improvements and to get better results. I would recommend Sustainable Marketing Services to any business looking to grow through digital marketing and social media.

Thanks to Sustainable Marketing Services, our social media management consistently generates 2-3 phone calls a day, significantly boosting our sales pipeline and income.

I would recommend Sustainable Marketing Services to any business seeking to enhance their digital marketing and social media presence. Their dedication to delivering results and their high level of customer service make them a standout choice in the industry.

Steve Townsend, franchisee, Plumbing Bros Redland Bay, February 2024