Social Media for tradies case study: Plumbing Bros Redland

In this tradie's case study, we examine how Sustainable Marketing Services, specialists in social media marketing Brisbane, assisted Plumbing Bros Redland Bay in boosting visibility and leads.

By leveraging social media marketing Brisbane strategies, Plumbing Bros Redland Bay was able to cut through a crowded market and generate consistent enquiries.

About Plumbing Bros Redland Bay

Plumbing Bros Redland Bay is a plumbing company dedicated to providing customers with high-quality plumbing services with exceptional customer care.

The Brief

The Sustainable Marketing Services team was engaged to improve the performance of social media and Google Business marketing, increase online visibility, and drive sales.

The scope included creating a tailored social media playbook and delivering hands-on management for Facebook and Instagram, alongside optimisation of its Google Business profile — part of our proven Brisbane social media services for tradies.

• Social Media Playbook: creating a roadmap to maximise leads while staying within Plumbing Bros Redland Bay territory as a franchisee.
• Social Media Production: creating original high-impact content that achieved strong engagement while aligning with the Plumbing Bros brand.
• Social Media Distribution: scheduling content to Facebook and Instagram, cross-posting across relevant groups to maximise reach.
• Google Business: creating original high-impact content and posting content weekly to complement social media marketing Brisbane efforts.

Strategy

The strategy focused on using high-impact creatives to stand out in a crowded plumbing market. To extend the number of people reached, we shared posts across groups that aligned with their territory — a tactic we’ve refined through our work in social media marketing for Brisbane businesses.

The Results

The results we achieved using social media marketing Brisbane included 2–3 phone calls a day, significantly boosting their sales pipeline and income.

I engaged Sustainable Marketing Services in late 2023 to get the phone ringing with more leads and to drive sales for my plumbing business. Maria Anderson and her team exceeded my expectations in every aspect.

They started by creating a social media playbook, providing us with a roadmap to grow our sales through social media and Google My Business. The playbook contained a number of strategies to increase the number of people we reached, ultimately generating more leads.

The content they created for our social media platforms was customised to our business, and the creatives helped make our business stand out in what is a very crowded market.

Maria and her team exhibit the utmost professionalism and expertise. They possess a deep understanding of both digital and traditional marketing, which reflects in their work. Their responsiveness and proactive approach in suggesting improvements have been invaluable.

My team has also commented on the high quality of their social media content. They are very proactive in making suggestions on how to make improvements and to get better results. I would recommend Sustainable Marketing Services to any business looking to grow through digital marketing and social media.

Thanks to Sustainable Marketing Services, our social media management consistently generates 2-3 phone calls a day, significantly boosting our sales pipeline and income.

I would recommend Sustainable Marketing Services to any business seeking to enhance their digital marketing and social media presence. Their dedication to delivering results and their high level of customer service make them a standout choice in the industry.

Steve Townsend, franchisee, Plumbing Bros Redland Bay, February 2024