
Tourism Marketing case study: Moreton Bay Beach Lodge
In this tourism marketing case study we look at what we achieved for the Moreton Bay Beach Lodge.
The Moreton Bay Beach Lodge is a luxurious waterfront accommodation where tourists can unwind in luxury … then explore the sensational Moreton Bay.
The Brief

The Sustainable Marketing Services team was engaged to manage the build of a new website that would boost brand visibility and bookings online via aggregators.
The scope included a digital marketing strategy, a brand positioning strategy, a website brief, writing web copy and sourcing imagery, and managing the website build.
Marketing Activities at a Glance
Sustainable Marketing Services worked in collaboration with Propeller on a new high quality tourism website for Moreton Bay Beach Lodge.
- Brand positioning strategy (Sustainable Marketing Services)
- Brand story, key messages and web copy (Sustainable Marketing Services)
- Digital strategy (Sustainable Marketing Services and Propeller)
- Website build (Propeller)
The digital strategy brings both the unique point of difference for the Moreton Bay Beach Lodge to life as well as promoting our beautiful Redlands destination.
The website has been built in Craft CMS which is industry-leading, Enterprise-class CMS, recently voted ‘Best CMS for Small to Midsize Business’ and ‘Best Wordpress Alternative’ in the CMS Critic Awards. See the Moreton Bay Beach Lodge website here.
Strategy
The digital strategy focussed on destination marketing with the words and visuals showcasing the beauty of the Redlands, Moreton Bay and the Moreton Bay Beach Lodge.
Testimonial
The results achieved from the tourism marketing for Moreton Bay Beach Lodge are discussed below in the testimonial.
"Having a small but successful small business in Cleveland, I decided it was time to address my marketing, or lack of it, something that was new to me and somewhat daunting. Thank goodness I discovered Sustainable Marketing and found Maria Anderson who helped and guided me through the process. I am so thrilled with the result for my brand story, promotional material and website and wish I had taken this step earlier! Maria was so prompt, helpful and had so much knowledge to impart with me. I would highly recommend Sustainable Marketing to any future customer."
Jenny Tsimos, Moreton Bay Beach Lodge
Where to from here?
Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.
Call us on 07 3446 5837 or 0402 095 699.