Client Testimonials

“The goals of the project were to develop a destination brand (including brand positioning, visual identity and brand strategy) for both Cleveland and Capalaba. Maria Anderson from Sustainable Marketing Services undertook the background research to understand the ‘heart’ of the centres. This was followed by focus groups from each of the regions, to understand their views and gain ideas.

From this consultation concepts were generated and revised, and revised, until we were satisfied we had a selection of logos for each centre, using a range of different approaches.

These logos and an accompanying range of taglines were then presented back to the local businesses, who voted on the most appropriate. A style guide for each was prepared.

I liked Sustainable Marketing Services’ approach to the project which included a considerable effort to understand the centres and what they mean to the locals. This enabled the resultant logos to accurately reflect the ‘hearts’ of both Cleveland and Capalaba. Sustainable Marketing Services was very responsive and flexible to our requests and had a good understanding of what was required.

I would like to thank Maria and her team for their efforts and an excellent outcome.”

"We were a small family company that manufacture and wholesale premium superfood formulations in the health industry.

We were well positioned and ready to aggressively grow our business. I believe one of the most difficult aspects of business is getting your ideas working for you in the market place.

Sustainable Marketing Services did just that for us. As well as taking the time to understand us as the people that make up the business and working with our different needs, Sustainable Marketing Services brought clarity and focus to our ideas.

They brought with them consistency of branding and solutions for our problems.

I believe the difference with Sustainable Marketing Services is they really want the business to succeed. I feel now after working with Sustainable Marketing Services that we have a plan that is already starting to unfold, and that our ideas are coming to life! Direction is so important - so not only do we have the tools to grow our business, we know where we are going and how we are going to get there.

I would absolutely recommend the Sustainable Marketing Services team to companies looking for a simple, effective, time efficient marketing solution‘."

“FutureGen was originally conceived as designers and installers of solar and other renewable energy solutions. Sustainable Marketing Services helped discover a sustainable brand positioning to help FutureGen build a long-term business. They helped us identify the best performing marketing activities for our business so we can achieve more growth using less resources. We are now working together to execute the implementation of the marketing growth strategy.

One of the things we liked about Sustainable Marketing Services was that they looked beyond our initial service offering and into our wider skill set. The result is not only a better defined marketing strategy, but also a better defined business which is now much more aligned with both our professional and industry accreditations.”

"Ken Forge, a third generation Australian farmer, had developed a revolutionary fencing system. Ken drew his initial design right in the Australian dust; he took it to his workshop and painstakingly crafted his invention by hand; then he took it to the fields to try. Lockpost – the steel picket fencing solution that does away with the time and effort of tying wires – was born. As his business adviser, I had organised funding through a commercialisation grant to help Ken launch his product and new business.

The Generation Management Group needed help from a marketing specialist who understood how to develop an importer/distributor marketing strategy to launch an innovative product into the agricultural market, a marketing team that could bring Ken's innovation to life in a compelling brand story while developing a practical marketing strategy to launch and grow the business during different phases of growth. I had worked with the Sustainable Marketing Services on launching another innovation – GeoBrick, the first carbon neutral brick, and I knew they could help us successfully launch this inspiring business.

The Sustainable Marketing Services team developed a unique brand story that helped us compete with larger, more established brands, and developed practical marketing strategy for each phase of growth. One of the other things we liked is that the Sustainable Marketing Services team was also able to help us implement the marketing strategy with a corporate brochure and product packaging. The material developed gave us a professional image.

Maria's team took the time to really understand our goals, Ken's innovation, and the agricultural industry. They even conducted client insights surveys with our test pilot farmers to help discover the unique brand story. Maria's team have unique expertise, they are very reliable, friendly and professional. They were also very committed to helping us achieve the results we wanted to achieve and met our deadlines. Thank you to Maria Anderson and the Sustainable Marketing Services team!"