Brave new marketing world
The New Year has arrived with predictions of brave new trends in marketing. The marketing landscape is becoming more dynamic and requires daring action in 2013.
Before braving media such as social, mobile and local (SoMoLo), businesses first need to have the marketing fundamentals in place to maximise their return on marketing and create a launching pad for new media. Be brave – create a strong brand story, a robust marketing system and measurement techniques.
1) Integration of social media soars. Facebook, Twitter, LinkedIn and even Pinterest get integrated into the core marketing mix. With more people buying a smart phone than PCs, mobile is your must-have tool. More websites will be optimized for mobile devices. Apps are the big guns in 2013!
2) Content shared socially rocks SEO. Creating really good, original content that is consumed socially is a powerful strategy to increase links and improve Google rankings. Ongoing changes to Google's algorithm such as Penguinand Panda will penalise poor quality content.
3) Courageous insights drive content creation. Customer insights go beyond CRM and inform strategies and personalized original content. Insights from conversations, Google analytics and social media develop deeper and more meaningful results, improve conversion rates and achieve better results.
4) Inbound marketing transforms the game. The growth of digital marketing creates a strong inbound engine – generating interest, traffic, leads and conversions. Inbound marketing can produce conversion rates 10x higher than a shot-gun approach because leads are responding to content they value.
5) Brand experiences electrify brand stories. Customers want to receive a consistent brand experience, true to your brand story, at every organisational touchpoint from social media, phone calls to after sales support. And they want businesses to influence positive social and environment change in 2013.
Many of our clients are already fearless with weapons in place to conquer the brave new marketing world. Are you ready for the marketing world to change?
Sustainable Marketing Services is an award-winning Brisbane digital marketing agency with a long history of delivering sustainable success for our clients.
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