Award Winning 'Excellence in Marketing'

Sustainable Marketing Services congratulates Bainbridge Technologies for winning the Australian Automotive Aftermarket Association industry award: "The Terry Mahoney Award for Excellence in Marketing".

Excellence in marketing is not about overnight success. Since 2009, we have worked with Bainbridge Technologies to help them grow a strong brand story and a powerful marketing system. Thank you to Michael Tyrrell (the owner) for trusting our long-game approach.

One of the reasons we are 'tickled pink' is that we having been mentoring Siobhan Remy (Bainbridge Technologies' marketing co-ordinator) for the last two years. This is Siobhan's first marketing role and first award submission – so well done Siobhan!

Why enter awards?

At the AAAA Awards dinner, Bainbridge Technologies (and the other winners) were showcased to their peers as the "highest achievers in their industry". The AAAA magazine will write an independent story showcasing their brand.

The awards will help boost Bainbridge Technologies' profile and further strengthen confidence in their business and products. Leveraging an award progressively creates more demand, increases conversion rates and helps businesses grow.

How to leverage an "award win"

On the night of the awards, in the excitement of the win, you may not be prepared to give a speech. This is a great promotional opportunity. So make sure you have a speech prepared in advance. Recognise people who have helped, profile your brand and keep your speech short.

Take your team to the awards ceremony. Celebrating the award together will inspire your team and foster pride in your company. Make sure they understand what behaviour is expected of them – they are your brand ambassadors and other guests will judge your brand by their behaviour.

Do take up opportunities for advertising and editorials to promote your win. This type of promotion is priceless. With more credibility than regular advertising, it can increase awareness and confidence in your brand. People like to be associated with leaders in marketing.

Communicate your win to all of your networks. Encourage your team to share the news with customers who will be inspired and share in your delight. Promote your win in your email signatures, on your website and other promotional material.

So what's better than winning one award? Two awards or more. Businesses making continuous improvements today are next year's winners. So start planning today and good luck!

Sustainable Marketing Services is an award-winning Brisbane digital marketing agency with a long history of delivering sustainable success for our clients.

Book a complimentary meeting on 07 3446 5837 or via email us here.