Build a branding advantage!

A brand story is the single most important marketing activity to get right. Continuing to invest and strengthen a brand story will help companies to achieve sustainable long-term growth. Yet the most common area of marketing not performed well by small to medium businesses is branding. For SMEs that make the leap of faith with branding, there are good opportunities.

A brand story is the single most important marketing activity to get right. Continuing to invest and strengthen a brand story will help companies to achieve sustainable long-term growth. Yet, trust in brands has declined by 50% in the last decade as a result of a lack of brand differentiation and honesty, with consumers less loyal and more price sensitive.

The most common area of marketing not performed well by small to medium businesses is branding. Given that branding is a long-term investment and SMEs often have limited money to invest in marketing, it is easy to understand why many SMEs don't invest in branding. However, for the companies that do decide to make the leap of faith, there are good opportunities.

A strong brand story can help service businesses make their "intangible" services more tangible. It can transform complex technical products and service businesses into compelling and easy to understand, brand stories. With renewable industries being a relatively new product category, people have slower purchase decision processes. A strong brand story can stimulate confidence to encourage people to purchase renewable products sooner.

Examples of how our clients have benefited from a strong brand story include:

• Smartcool - reduced their sales process from 12-18 months to 3-6 months.
• OneLife Medical - patients of OneLife Medical feel more welcome and comfortable and patient numbers have increased in their new surgery.
• Garwoods Earthmoving - grew from a staff of 85 to 110 in under 12 months.

To learn how sustainable marketing can help your business , book a meeting with one of our marketing experts.

Sustainable Marketing Services is an award-winning Brisbane digital marketing agency with a long history of delivering sustainable success for our clients.

Book a complimentary meeting on 07 3446 5837 or via email us here.