Celebrating Continued Recognition as an ecoBiz 3-Star Partner
We are thrilled to announce that Sustainable Marketing Services has been recognised again as an ecoBiz 3-Star Partner, a partnership we've proudly maintained since 2011 some 13 years ago. Our journey with ecoBiz started even earlier, through our involvement in the QWESTNET Networking forums and business efficiency clusters in 2009/2010.
Why Sustainability Matters in Business
There are many benefits for businesses to adopting sustainable business practices, one of which is reducing some of the expenses from your bottom line and improving your financial competitiveness against the competition.
I remember John Quinn (the director responsible for the ecoBiz many years ago) saying businesses will come into the program first because of the savings. Then they will understand the other benefits on their sustainability journey.
The Broader Benefits of Sustainability
- Collaboration: As a business, your organisation’s collaboration capabilities increase when engaging with other ecoBiz focused businesses.
- Brand Trust: Our commitment to sustainability makes our brand more authentic and trusted, helping to attract more business.
- Innovation: Our focus on sustainability encourages continuous micro-innovations that enhance our business capabilities across various areas.
- Staff Engagement: Our dedication to sustainability—attracts passionate marketing undergraduates who are eager to join our company.
- Making a Difference: Over the years, our team has taken pride in knowing that our efforts make a difference on the world around us.
I've undertaken further studies to expand my knowledge, from a Diploma in Sustainability and a Carbon Accounting course. Over the years, we have made ongoing changes that have progressively strengthened the overall capabilities of our business.
Beyond our Business
As the current volunteer Commodore of the Little Ship Club, I brought the Club into the ecoBiz Program, resulting in substantial financial savings through initiatives such as lighting enhancements, recycling efforts, refrigeration upgrades, and installing a 40kWh solar system last year.
The Bottom Line
Sustainability is not just good for the planet; it's good for business. In today's tight economic climate, financial savings can help a business improve its bottom line. Over time, it will enhance your business model and expand the competitive advantages of your business.
We are grateful for people like John Quinn, Andrew Chamberlin and Jane Gaffel, sustainability consultants, who have mentored us in making progressive improvements.
Learn more about the ecoBiz Program here.
Sustainable Marketing Services is an award-winning Brisbane digital marketing agency with a long history of delivering sustainable success for our clients.