How iPad 2 can improve your marketing
With the huge success of last year's iPad and the iPad 2 mere weeks away, it's clear the tablet platform is here to stay. While the purpose of such a device is often vague ("it's just a big iPhone," many still insist), it's quietly making some very fundamental and fascinating changes to the way we consume and present information.
The following guide will explore the ways in which simply owning and understanding the iPad (or one of the many competing tablets now entering the market) can give your marketing the leading edge.
Improved Engagement Strategy
As a relatively new product, the iPad remains a novelty for many. It's a technology that still resonates strongly, with the same "ooh" and "aah" factor many of us experienced in the early days of digital cameras.
It's also very easy on the eyes. Through this display, pictures are more vivid; designs are slicker; presentations transition more smoothly. Using this method to share ideas and concepts with clients, you are effectively integrating strong visual marketing into your everyday business dealings.
While this is particularly useful in the fields of design and technology, almost any business can benefit.
- A realtor can rotate through stunning panoramic views of a property.
- An architect can effortlessly flick through and edit blueprints.
- A salesperson can have full, immediate access to product photos and information.
- A creative artist can show off a portfolio, demonstrating videos alongside still images.
- Any business can reduce the need to print brochures.
Even giving directions to a client can be a joy with the "street view" option!
Using an iPad the right way will send a clear message: you are efficient and technology-savvy. If this can win over just one new client, it will have paid for itself!
Improved Client Relationships
Apple are clearly eager to popularise video calling, and we couldn't be happier! At Sustainable Marketing, we use Skype video calls wherever possible. Even over long distances, face-to-face conversations have a genuine warmth and humanity that a phone call or email could never match.
The iPad 2 (as with last year's iPhone 4, pictured) finally introduces videoconferencing to the line (and we suspect Skype compatibility won't be too far away). Imagine how much more casual and friendly your client check-up calls will become from a couch or cafe. This visual advantage can lead to a far closer bond with your clients, co-workers and partners.
A More Receptive Audience
Between the larger screen and easy portability, the iPad promotes a more casual and relaxed style of internet browsing. In the coming years, more and more of your web traffic will come from the bedside, recliner and breakfast table!
It is important to cater to this growing audience; a crowd more eager to watch embedded movies, browse Facebook and check their twitter feeds. This is a compelling reason to start pushing your video content, tightening your web design and improving your social media presence.
Even basic text content can find a more attentive audience. The iPad's "pinch to zoom" function makes reading a far more relaxed experience, meaning blog entries are more likely to be read all the way through. Now is definitely the time to get that free downloadable e-book online!
Improved Productivity
While the iPad's lack of true computer-style multitasking is often criticised, many have found it a blessing! By being forced to focus on one client and job at a time, you may be surprised to find a measurable improvement in efficiency. We recommend the Apple Wireless Keyboard to effectively transform your iPad into a single-task laptop.
As tablet technology becomes more and more widespread, it will pay to keep up with new developments.
Follow Sustainable Marketing on Facebook (or contact us on 1300 699 085) for further advice on how to stay ahead of the game.
Sustainable Marketing Services is an award-winning Brisbane digital marketing agency with a long history of delivering sustainable success for our clients.
Book a complimentary meeting on 07 3446 5837 or via email us here.