Tradie Marketing Guide


Step by Step “Tradie Marketing” Guide


Step-by-Step Tradie Marketing Guide to get more customers.

Growing your tradie business requires expertise in both digital and traditional marketing- don’t be a home handyman - invest with professionals who can get the job done. At Sustainable Marketing Services we’re easy to deal with and will get your phone ringing with better marketing.

You need the right mix of digital and traditional marketing strategies to keep the phone ringing. In addition, you need to differentiate your brand from the competition so people know, trust and seek you out – instead of looking around for the cheapest price.

In this Step by Step “Tradie Marketing Guide" we share our top tips on how to market your business to achieve better results.

Step 1 – Build your brand

As a tradie, it’s important to build a strong brand to make you stand out from your competitors.

Your brand is everything from your logo, your branded work clothes, signage on your vehicle to the way you communicate with your customers.

A strong brand (the look and feel of your business) can help take your business to the next level. It will get the right people calling you, increase sales conversions ; and help you grow your business faster.

Your brand must answer these questions:

  1. What do your customers want?
  2. What do you do best?
  3. Why is your service different?

Step 2 – Craft your messages

Every time you communicate with clients you need to tell the story of your business.

Whether it’s written material for your website and social media; brochures or car signage; everything needs to work together to build trust and influence people to take action.

When people are looking for a plumber, electrician, painter, fencer, pool cleaner, gardener, locksmith or roofer, in the Redlands or Brisbane they want to know that you:

  • Are trustworthy
  • Turn up on time
  • Do a quality job
  • Clean up afterwards
  • Charge an affordable fee

Crafting your marketing messages start with understanding your market, preparing a simple brand positioning strategy document and then a key messages document.

If you want to stand out from your competitors, you need explain why you are different.

A key message document tells the story of your business. Telling a consistent, engaging story through key messages helps to build trust and bring in business.

Step 3 – Develop a simple Digital Marketing Plan

Today, your customers will “Google” plumber or electrician in the Redlands or Brisbane, they will look at your Google Reviews and ask for recommendations on Facebook.

Facebook, Instagram, websites and Google are all digital marketing channels and it’s something as experts, Sustainable Marketing understands.

An effective digital marketing plan for tradies will include a range of digital and traditional marketing tactics that spread your budget and work best for your business.

In our experience, the most effective marketing tactics for trade businesses are:

  • Google My Business (and SEO for your profile)
  • Google My Business reviews and responding to reviews
  • Website (and SEO or AdWords for your website)
  • Google Remarketing ads for people who visit your website
  • Referral networking such as BNI
  • Social media marketing (Facebook & maybe Instagram)
  • Newsletters to promote specific offer e.g., AC in Summer
  • Signage on your vehicle (magnets work - it doesn’t have to be a wrap)
  • Some public relations to elevate your brand locally
  • Local area business award (annually)

Your digital marketing plan needs to be practical and affordable so you can continue to market your business over the long-term.

Step 4 – Build your Marketing Assets

Stop/Start marketing it a waste of time.

Once you have built your brand, crafted your messages and decided on your best digital avenues, marketing is an ongoing commitment.

It only works if you consistently follow your plan. Agree on a budget that you can afford on an ongoing basis and stick to the plan (subject to minor amendments).

Just like building a house, marketing is systematic, and to do it properly there is order and ongoing commitment.

Step 5 – Measure and refine

It is important to measure the right metric for your business. Examples of some measurement metrics relevant to say a plumber, electrician or gardener in the Redlands or Brisbane are:

  • No of phone calls received from Google My Business
  • No of leads generated from your website
  • No of fans and engagement for social media
  • No of leads for referral networks

As a marketer, to diversify your risk, when reviewing measurements, we are looking to see website traffic (and leads) coming in from a range of marketing channels.

We will look at Google Analytics to see what webpages are performing well.

From a social media point of view, we are looking to see what posts your audience like.

If you want to increase calls, creating professional branding, or grow your business give us a call or drop us a line.

Sustainable Marketing Services is an award-winning Brisbane digital marketing and marketing communication company. We have a proven history of delivering better marketing and better results.

Learn more about our Digital Marketing for Tradies services here.

Email us here or call 07 3821 3939 to book in for a free digital marketing health check.