[Marketing](https://sustainablemarketing.com.au/blog/marketing)

#  Sustainable Client Insights 

Posted  15 Aug 2011 by Maria Anderson

## Sustainable Client Insights

Did you know that by developing a deeper understanding of your customers, as a sustainable marketing practice, you can grow your business faster?

**Benefits of customer insights**

Customer insights can help you to reduce wastage of your people and capital resources by:

- developing products and services that better appeal to your customers
- promoting your business where your customers read, watch or visit
- focusing your marketing budget on the best-performing activities
- eliminating activities that perform poorly.

**What insights should I gather?**

Sustainable Marketing recommends that businesses capture the following types of customer insights:

- where customers are located
- where customers heard about your company
- what factors are important to your customers when purchasing from you
- how satisfied and loyal are your customers
- how customers see your company.

**How should I use client insights?**

We recommend embedding the following simple questions into your everyday business activities. You can also download a sample of a sample sustainable client insights survey.

**Tool****Question(s)****Target****When****Why**Location identificationWhat is your postcode?All customers who make a purchaseDailyRefocus marketing promotions in areas of biggest geographical opportunitiesRear mirror promotionsWhere did you hear about us?All customers who make a purchaseDailyIdentifies the best performing current promotions

Measures the effectiveness of current promotions

Predictive promotionsAre you likely to buy in the next 6 months?

What media will influence your decision?

All new enquiriesDailyPredicts where you should be promoting your business in the next 6 months

Allows you to advertise in the right medium at the right time

Importance factorsWhat factors are important to you when purchasing our product or service?

Please rate us on these factors.

All customers who make a purchaseSix monthly surveyAllows you to:

- identify and enhance the important factors in your product or service
- reduce or eliminate activities that are not important.

Customer loyaltyHow likely are you to refer us on a scale of 0 to 10?All customers who make a purchaseSix monthly surveyA high score of 8 and above (averaged all client responses) is a strong predictor of growthBrand perceptionWhat three words come to mind when you think of our company?All customers who make a purchaseSix monthly surveyAllows you to refine your brand positioning and your promotional messages.**Sustainable Marketing Services is an award-winning** [**Brisbane digital marketing agency**](https://sustainablemarketing.com.au/) **with a long history of delivering sustainable success for our clients.**

**Book a complimentary meeting on 07 3446 5837 or via** [**email us here**](https://sustainablemarketing.com.au/contact)**.**

## ABOUT THE AUTHOR

[Maria Anderson](https://sustainablemarketing.com.au/) is the Founder & Managing Director of Sustainable Marketing Services, a multi-award-winning Brisbane marketing agency known for integrating brand, marketing, digital, PR, and social to deliver measurable, sustainable growth. A data-driven strategist with over 25 years’ experience, she helps businesses launch, grow, and protect their brands with results-focused strategies.