Experience. It’s the main cause for holding recently graduated students back from entering the job market. Nowadays, employers are looking for stunning resumes, relevant work history and industry references for entry level jobs. This is the “you need experience to get experience,” paradox.

At Sustainable Marketing, we believe in mentoring tomorrow’s leaders, creating sustainable practices that lead to long-term growth. That’s why we support internship programs, as they are essential in giving back to the community and making a positive contribution to our industry. We pride ourselves on creating a better learning environment, influencing a culture of learning and innovation. By doing so, we are helping train the next generation of PR and Marketing specialists to ensure they put their best foot forward in a competitive industry.

Our internship program not only helps to develop undergraduates’ PR and Marketing skills but also their portfolio and resume so that they are job ready when they finish their degree.

Along with providing them with industry experience by working in a commercial environment, we also help to evolve their current perception of the media/ communications industry in a safe and nurturing environment.

Examples of work our interns undertake include;

Writing media releases, advertorials, brochures and newsletters
Crafting media pitches
Compiling media lists
Monitoring media coverage
Creating and scheduling social media content

Sustainable practices such as internships, also benefit small and large businesses as we can gain a fresh perspective and an extra set of hands to help with the ever growing work load. Moreover, for a boutique business such as Sustainable Marketing, internships provide us with a trial period to seek out top talent to add to the team.

3 Reasons why we value our interns:

Practical Industry Experience

At Sustainable Marketing, we believe that practice makes perfect. That’s why we give our interns as much practical experience as possible. With our expert guidance, we provide our interns with a variety of work to sharpen their skills across a range of styles and platforms. This includes content creation for social media, implementing PR strategies, writing press releases, brochure content and website content. This allows students to harness their own skills, knowledge and ability, while helping them develop new skills in order to complete tasks. To help our interns succeed, we progressively give them more responsibilities so that they can build onto their knowledge each week. Along with practical industry experience, the internships also help students assess what career path they may want to take in the future.

Getting Connected

Internships provide a great and unique opportunity for undergraduates to network. By interning, undergraduates can establish a deeper connection then they normally would at a networking event. Networking can be especially beneficial for undergraduate’s future career path as you can’t apply for a job you don’t know is available.

Confidence is Key

Our philosophy is that confidence is key and with the growing competitive nature of the job market, undergraduates need to be able to present themselves as the best candidate. At Sustainable Marketing, we foster our interns and make sure they have enough feedback to build confidence in their work. We provide expert industry advice and make sure we are available to answer any question our interns may have. We want our interns to be able to leave with all the knowledge and skills they can so that they feel that they are job ready. The experience they obtain through our business means that they will add more value to the industry in the long term.

Testimonial

Danah Tarnawski:

"I think all gradates can relate to the struggle of just finishing a third-year degree only to be told that your unqualified and inexperienced. At times, it’s frustrating looking through job applications only to reach the end and see they want anywhere between a year to five years’ experience. However, working at Sustainable Marketing has given me invaluable practical experience in the industry and has allowed me to fill out my e-portfolio for potential employers. I’ve also been able to sharpen my skills under the expert advice of the Sustainable Marketing Team and gained a greater understanding of the PR sphere. I believe that under their guidance, I have been able to gain a greater understanding of the industry and am confident to go on and enter the job market."