Are you marketing at the Speed of Listening?

Marketing at the speed of listening can help you use your marketing resources in a more sustainable way. Your customers now have more control over your marketing than you do. So you need to understand your customers better and faster than before.

Customers are regularly consuming multiple marketing messages at once - watching TV, texting friends and surfing the internet. Your company's "brand experience" is now influenced by additional communication channels e.g. customer service, technical support, your distributors and social media. So what is the best way to communicate with your customers?

Do you know which media will best influence your customers' purchase decisions? Without this knowledge, your marketing budget becomes a gamble. Typically, the best performing media include word of mouth, coupons, inserts, TV, newspapers, articles, in store promotions and direct mail.

How do you get new marketing messages to market faster than your competitors? Marketers typically assess the effectiveness of marketing messages using historical measurements such as response rates, number of new customers and sales. These measurements are very important. But relying on these measurements alone can mean you are six months behind the market.

Using predictive measurements can help you identify the right media before your customers are ready to buy. It can also help you to use your marketing resources in a more sustainable (and profitable) way. These measurements are easy to implement. Simply ask your customers two simple questions in person and online.

1) Do you want to make a purchase within the next 6 months?

2) Which media will influence your decision?

Email us here or call on 1300 699 085 to discuss how you can start marketing at the speed of listening!