Crisis Communications

Fire Fighter | Crisis Communications

Protect your organisation and prevent any long-term impact on your reputation with crisis communications

Life doesn’t always go to plan and every organisation, big or small is vulnerable to a crisis. At Sustainable Marketing Services, we have the expertise to guide your organisation through any situation, ensuring your side of the story gets told using crisis communications and the best possible outcome is achieved.

When facing a crisis situation, our team of crisis communications professionals can educate your team on how to manage media, hone your key messages, keep stakeholders informed and provide services to assist staff members so that they feel supported.

A crisis can affect your whole business from a tangible aspect such as a decrease in sales to the intangible, like brand loyalty. Our team can help protect your organisation to prevent any long-term impact on your reputation.

A crisis communication plan

Having a crisis communication plan in place before a situation occurs will put your organisation in a better position to speak to media and maintain your reputation.

A crisis communication plan is a set of guidelines that help you plan and prepare for an unexpected event or emergency. It provides detailed steps on how to communicate with media, the general public, clients and stakeholders, as well as providing ways you can minimise further reputation damage and preventing the issue from occurring again.

Is your business equipped to face a crisis? As award-winning communication specialists, Sustainable Marketing Services has worked with many clients on delivering effective crisis communications that ensure their brand and reputation stays intact and that staff are supported during the process.

How can we help?

  • Create a crisis management plan
  • Create and deliver customised media training
  • Manage and implement crisis communications in a crisis situation
  • Conduct crisis communications for sporting incidents, reputatation issues and product failures
  • Management of adverse media relating to product service and reputation issues


Book a meeting to discuss how our we can help you protect the reputation of your brand using crisis communications.

Call us on 07 3821 3939 or 0402 095 699 or email us here.

The Results we achieve

  • Retain patients for a client when staff actively poached clients after leaving firm
  • Minimised reputation damage related to adverse media on Current Affair
  • Developed a crisis management system for airsports body client
  • Proactively managed member and media communciations relating to airsport incidents
  • Advising clients on how to respond and effectively manage media in crisis events

Testimonial: Sports Aviation Federation of Australia

Paragliding | Crisis Communications
SAFA Paragliding

"Sustainable Marketing has used their industry knowledge and extensive media experience to secure national television coverage with the Today Show on our presence at the Wings over Illawarra Airshow. Maria and Kerryn have gone the extra mile to ensure our media coverage was on brand, provided maximum exposure and highlighted our sport to a wide and broad demographic.

With a background in Journalism, Kerryn understands how a newsroom operates, knows the best point of contact and how to pitch an engaging story opportunity to media outlets. Their professional work ethic is second to none and their team of media experts are always on the hunt for the next PR opportunity for our organisation."

Brett Coupland, Operations Manager, Sports Aviation Federation of Australia

Where to from here?

Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.

Call us on 07 3446 5837 or 0402 095 699.

Get in Touch