Sports Aviation Federation of Australia

Recreational sport

Airsports Marketing Case Study: A New Website

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Airsports Marketing Case Study: New website for the Sports Aviation Federation of Australia

In this airsports marketing case study, we explore the process of building a new website for the Sports Aviation Federation of Australia (SAFA).

The SAFA administers paragliding, hang gliding, and weight-shift microlights in Australia under CASA regulations.

The Brief, Objectives & Strategy

The Brief

In 2016, the Sustainable Marketing Services team was initially engaged to create a digital strategy, web copy and manage the build of a new website for SAFA.

In 2024, it was time to update the website, and SAFA decided to change from a Joomla CMS to a WordPress CMS, requiring the development of a new website.

The Objectives

  1. Boost Online Visibility: Increase the sport’s online presence to attract new members
  2. Showcase Airsports: Showcase the various sporting disciplines under SAFA
  3. Improve User Experience: Create an engaging and easy-to-navigate design
  4. Innovate the design: Modernise the design to reflect current digital marketing trends
  5. Member Tools: Provide a range of valuable tools for members

The scope of this airsports marketing included the digital strategy (including detailed web brief), creative design management, and build management of the website (including stakeholder management).

The Sustainable Marketing Services team undertook the strategy and management, and the iSonic team built the website.

Strategy

The new website's strategy strongly focuses on the member value journey, giving users the right type of information at each stage to move them from interest, trial to joining SAFA.

Given that sports such as paragliding, hang gliding, powered paragliding, and microlights are highly visual, the site showcases visuals to bring the sports to life.

The website also offers valuable information and tools, including a digital magazine, member tools, school and club locators, and more.

Visit the new SAFA website here.

Quick Snapshot of the new SAFA website

SAFA website

Testimonial

"Working with Sustainable Marketing Services has been an absolute pleasure. Their team of skilled professionals is not only knowledgeable in their field but also dedicated to providing top-notch service and support. They always take the time to understand our organisation. If you’re in search of a reliable, innovative team, look no further. They're a team of seasoned professionals, friendly, work with you as a partner, always happy to develop a tailored solution that exceeded expectations with exceptional customer care.

They deliver a range of services from marking planning, brand positioning, digital strategy, public relation, marketing communications, social media, research, customer surveys, crisis communications and change management. Recently they worked on the digital marketing strategy for our new website and managed the build from beginning to end allowing us to focus on strategic priorities within our organisation."

Jennifer Gale, CEO, SAFA

Where to from here?

Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.

Call us on 07 3446 5837 or 0402 095 699.

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