Automotive Digital Marketing case study: K&G Automotive
In this automotive digital marketing case study we look at what we achieved for K&G Automotive.
K&G Automotive is a multi-award-winning European car service and repair centre that improves the reliability and performance of vehicles with genuine savings and customer care.
The Brief
The Sustainable Marketing Services team was engaged by K&G Automotive in March 2018 to improve their brand’s professionalism, online visibility and increase their sales.
The scope included a marketing plan, brand strategy, digital strategy, website update, marketing campaigns, content marketing, social media, advertising, and public relations.
Marketing Activities at a Glance
- Brand Positioning: Differentiating K&G Automotive as having unique automotive craftsmanship and genuine customer care from a family business.
- Marketing Plan: Annual marketing planning targeting both consumer and commercial customers.
- Digital Strategy: Creating a digital strategy, web brief, managing website redesign, brand messages, web content and managing the build of the new website.
- Marketing Communications: Creating engaging content for the website, Google My Business, marketing campaigns, collateral and sales tools for commercial.
- Marketing Campaigns: Executing regular marketing campaigns throughout each year, including brake campaigns and holiday promotions.
- Awards submission: Crafted a successful awards submission for the Logan Business Awards.
- Social media: Social media management, including content creation and ads for Facebook and Instagram.
- Google My Business: Creating content for Google My Business and responding to reviews.
- Ten-year celebrations: In 2018, we ran a marketing campaign and event with ten loyal customers enjoying the experience of driving a Lotus vehicle.
Example of our work
The Results
The results we achieved using automotive digital marketing include:
- The workshop has grown size of business from 7 staff in 2018 to 13 staff in 2024
- Elevated the brand's professionalism, and increased online and offline visibility of the K&G Auto brand
- Generate between 180 and 200 phone calls each month from Google My Business
- Achieved 500 Google Reviews (average review of 4.7) in June 2025 (all responded to)
- Won Best Automotive & Transport business (large business category) in the 2024 and 2025 Logan Business Awards (also finalists in the Sustainability and Innovation categories)
- Run a successful marketing campaign for the Lotus Driving Experience, celebrating 10 years in business in 2018
- Good public relations coverage when K&G Auto won Business of the Year and Car Sales and Service Award in the 2018 Logan Business Distinction Awards
- Attracted new clients and grown the business progressively.
Testimonial - Shlomi Kuba, K&G Automotive, 2018
“Hi, I’m Shlomi from K&G Automotive, just a fresh winner of the Business of the Year Award in the 2018 Logan Business Distinction Awards. I’ve been working with Maria Anderson from Sustainable Marketing for quite some time. I can see a very big difference in our website and marketing all stuff relating to promoting our business. It was a good choice, a good investment and I’ll keep doing it."
Where to from here?
Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.
Call us on 07 3446 5837.