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Medical marketing case study: Cleveland Central Medical

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Medical marketing case study: Cleveland Central Medical

Cleveland Central Medical Centre website

In this medical marketing case study we look at what we achieved for Cleveland Central Medical Centre.

Cleveland Central Medical Centre has a long heritage of caring for families in the Redlands community, providing personalised and genuine healthcare for more than 20 years.

The Brief

The Sustainable Marketing Services team was engaged to improve Cleveland Central Medical Centre's online visibility and attract more new patients.

Marketing at a Glance

The Sustainable Marketing Services team collaborated with Web Essentials on a new high-quality website that was easy to navigate while conveying the heritage of the practice.

The new website design and copy were created to build trust and tell the unique story of the medical centre.

This was achieved through developing:

  • Brand positioning strategy
  • Brand story, key messages and web copy
  • Digital Strategy, web brief and management of the build
  • Website Build by Web Essentials
  • Google My Business local area marketing strategy

The Results

The results we achieved with medical marketing for Cleveland Central Medical Centre are discussed below.

Sustainable Marketing Services developed a digital strategy that brought to life a real point of difference to the business in a very crowded and competitive marketplace.

The website is now easy to navigate, comes up easily in search and helps promote the brand of the practice online, which has helped ensure more bookings.

Testimonial

“Cleveland Central Medical Centre has a long heritage of caring for families in the Redlands community, providing personalised and genuine healthcare for more than 20 years.

Sustainable Marketing Services team worked in collaboration with Web Essentials on a new high-quality website that was easy to navigate for Cleveland Central Medical while conveying the heritage of the practice. The new website design and copy were created to build trust and tell the unique story of the medical centre.

The website has had a big impact on our patients, who have commented on how great it looks. It’s easy to navigate, and the content is easy to digest. The newly designed website has brought our brand story to life and has clearly outlined our services for our patients. Due to the exceptional photos the photographer took of the local Cleveland community, we have also repositioned those images and placed them throughout the practice. This has received a positive response from our patients, who have noticed the fresh facelift within the waiting room and in the Doctors’ offices.

Cleveland Central Medical has also worked with the team at Sustainable Marketing on blog posts for our website to provide educational and engaging content to our patients. We would highly recommend them to any organisation.”

Sheryl Bradley, Practice Manager, Cleveland Central Manager, Cleveland Central Medical

Where to from here?

Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.

Call us on 07 3446 5837 or 0402 095 699.

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