Medical marketing case study: One Life Medical
In this medical marketing case study we look at what we achieved for One Life Medical.
One Life Medical (previously the Capalaba Surgery) is a family owned business that provides Healthcare for life.

The Brief
In 2011 the then Capalaba Surgery was moving to the Alexandra Hills Shopping Centre.
Kieren Parton and Chris Bagdonas engaged the Sustainable Marketing Services team to develop a new company name, create a brand positioning strategy and visual identity and to conduct ongoing campaigns to elevate the awareness of the new brand and attract new patients.
Marketing at a Glance
In 2011, the Sustainable Marketing Services team developed a new company name, new brand story, new visual identity and building signage. We also made recommendations on the design of the new surgery (including feature wall and furnishings) to bring their new brand story to life.
Since 2011, we have been helping One Life Medical to elevate their brand and attract and retain patients through a range of marketing campaigns.
Some of the activities we have delivered include:
- Business profile and advertising in the Redland City Bulletin
- Annual flu campaign including advertising and public relations in the Redland City Bulletin and shopping centre promotions
- Movember campaign to raise awareness of prostate cancer and One Life Medical including advertising and public relations in the Redland City Bulletin and shopping centre promotions
- Patient communications about changes which helped retain patients
- Summer health checks campaign including advertising and public relations in the Redland City Bulletin
- 45-49 year health checks campaign including advertising and public relations in the Redland City Bulletin.
Examples of work for One Life Medical
Everybody Health Guide 2018

Results

The results we achieved with medical marketing for One Life Medical are discussed below.
In the first 12 months, their goals were met, with patients feeling more welcome and comfortable, there was an increase in the ratio of non-bulk bill patients versus bulk bill patients and there was a considerable increase in patient numbers. Today there is now a high level of awareness and trust in the One Life Medical brand and the medical centre has continued to growth.
Testimonials
“Maria Anderson and Sustainable Marketing have been looking after my business's marketing for over 7 years now. I am completely comfortable with Maria's recommendations and proposals. Maria is always professional and has my business interests at heart. I can't recommend Maria highly enough for any business.” Kieren Parton, One Life Medical, Alexandra Hills
“Maria Anderson and Sustainable Marketing have been looking after my business's marketing for over 7 years now. I am completely comfortable with Maria's recommendations and proposals. Maria is always professional and has my business interests at heart. I can't recommend Maria highly enough for any business.” Chris Bagdonas, One Life Medical
Movember Prostate Check Campaign & Appointment App Campaign

Where to from here?
Feel free to give us a call, email, or use our contact form to discuss your project and how we can help you.
Call us on 07 3446 5837 or 0402 095 699.