Services

Services Marketing case study: Kiddo

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Services Marketing case study: Kiddo

Kiddo PR Campaign
Kiddo PR Campaign

In this services marketing case study we look at what we achieved for Kiddo.

Kiddo. is an on-demand Babysitting Booking App that connects parents to babysitters instantly.

Whether booking your current babysitter or needing to find a new babysitter, Kiddo. is the place to find trusted, verified babysitters in an instant. Current Locations – Brisbane, Toowoomba, Sunshine Coast, Gold Coast.

Founder and busy Brisbane mother, Rebecca Dredge, is super passionate about empowering women, helping others and has always been at the forefront of organising others’ lives. As a mother, she knows too well life as a parent can be extremely hectic. Balancing work commitments and expectations, along with family and the ever-changing schedules of life in general meant too often months would pass by without even thinking about date night, me time or just having a much needed break.

Kiddo. is here to solve all these problems, making it easy to connect instantly to verified, trusted, reliable babysitters.

The Brief

The Sustainable Marketing Services team was engaged to raise awareness of Kiddo’s new app and to increase the number of app users. The scope included a public relations campaign.

Marketing at a Glance

The Sustainable Marketing team undertook the following activities to promote the launch of Kiddo. with the goal of creating national exposure for the app as well increase app users. Our campaign included:

  • Public relations in local, national media outlets, targeting parenting publications, parenting bloggers as well as business publications to promote Rebecca as an entrepreneur
  • We put together and delivered tailored media kits for key journalists

The Results

The PR campaign was extremely successful, with Kiddo. appearing on:

  • Channel 7 News Queensland
  • A Current Affair
  • Courier Mail
  • Business News
  • Sunshine Coast Daily
  • Sea FM Sunshine Coast
  • Gold Coast Bulletin
  • The West Australian
  • The Northern Star
  • Queensland Times
  • The Daily Examiner

Since we conducted the PR Campaign, Kiddo. has registered 500 babysitters, completed 700 plus bookings and had thousands of parents register with the App.

Testimonial

The results achieved from the services marketing for Kiddo are discussed below in the testimonial.

"Sustainable Marketing Services has delivered an exceptional PR Campaign for the launch of Kiddo- our online babysitting App. Kerryn was able to use her media experience to present a compelling a newsworthy story to media, achieving outstanding national and local media coverage for our business. Media coverage ranged from A Current Affair, Channel 9 News Queensland, Courier Mail, Sunshine Coast Daily and Gold Coast Bulletin. Since our successful PR Campaign, Kiddo has now offer 500 babysitters, 700 plus bookings and thousands of parents registering for the APP. I would highly recommend Kerryn and the team at Sustainable Marketing." Rebecca Dredge, Founder, Kiddo

Where to from here?

eel free to give us a call, email, or use our contact form to discuss your project and how we can help you.

Call us on 07 3446 5837 or 0402 095 699.

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