Tourism Digital Marketing case study: Sovereign Lady Charters
In this tourism digital marketing case study we look at what we achieved for Sovereign Lady Charters.
Sovereign Lady Charters boasts the elegance of the 75ft Monte Fino vessel, cruising the captivating waters of Moreton Bay. Offering day trips accommodating up to 28 passengers and short stays for up to six guests, Sovereign Lady sets a new standard in luxury charter experiences.
The Brief
The Sustainable Marketing team was engaged to build and launch a new brand for this exciting new charter business. The marketing objective was to drive leads and bookings for charters.
The scope included branding, a strategic digital approach, targeted marketing communications, developing a new website, and setting up a social media and online presence.
Marketing Activities at a Glance
- Strategic Positioning: Differentiating Sovereign Lady as a premium brand to attract ideal customers seeking unique experiences.
- Digital Strategy: Crafting an integrated digital strategy, including a dynamic website and cost-effective online promotions.
- New Website: Creating a web brief, identifying a suitable web developer, and managing the seamless creation of the new Sovereign Lady Charters website.
- Marketing Communications: Creating compelling content for the website and other online platforms, effectively conveying the brand's identity and attracting potential charter clients.
- Promotion via online Aggregators: Establishing accounts and online profiles with prominent online platforms, including Yachtsman, Any Boat, Get My Boat and more.
- Digital channels: Setting up and optimising digital channels such as ATDW, YouTube, Facebook, Instagram, Trip Adviser and Google My Business.
- Social media: Setting up a Facebook business page, Instagram, and brand content assets.
Strategy
The promotion strategy focussed on using online marketing platforms to market the business both cost-effectively and time resource efficiently.
The digital strategy for the website focussed on positioning Sovereign Lady Charters as a premium vessel with charters on Moreton Bay charters.
The communications strategy focussed on using key messages, copy and visuals to bring the brand story to life and encourage people to make enquiries and bookings.
The Results
The results we achieved using tourism digital marketing include Sovereign Lady receiving regular and ongoing bookings, and growing Sovereign Lady Charters into a profitable business.
Testimonial
"Maria Anderson and her team at Sustainable Marketing Services took the time to understand the goals for my business and recommended the most practical ways to achieve the best result.
Sustainable Marketing Services has a good understanding of my industry and the requirements of a start-up business, making the process very easy for me.
As I was very busy managing another business, their team completed most of the work without needing assistance from me. I have been delighted with the results.
We are receiving regular and ongoing bookings for Sovereign Lady, which has grown into a profitable business. In addition, the clients coming in are our ideal type of client.
I would have no hesitation in recommending Maria Anderson and her team."
Bill Brancatella
Where to from here?
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Call us on 07 3446 5837 or 0402 095 699.