BuildSure Australia case study

Tradie/Construction/Mining

Trade marketing case study: BuildSure Australia

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Trade marketing case study: BuildSure Australia

Build Sure Australia is an award-winning construction company that specialises in the completion of insurance repairs, general building repairs, and new builds for residential, multi-residential, body corporate, commercial, industrial and rural buildings.

The Brief

BuildSure Australia website concept
BuildSure Australia website concept

Andrew and Kym Ryan from BuildSure Australia engaged Sustainable Marketing Services to manage the build of a new website to elevate the professionalism of their brand, to primarily attract new insurance repair work and to also attract some new general building repair work.

The scope included a brand positioning strategy, digital marketing strategy, web content and management of the web build by iSonic.

Marketing at a Glance

  • A brand positioning strategy to elevate their brand
  • Copy to appeal to insurance panels and their customers (primary)
  • Copy to appeal to people responsible for general building repairs (secondary)
  • Digital strategy that differentiated their business
  • A website that supported their B2B sales

Results

The results we achieved with services marketing for BuildSure are discussed below.

The digital strategy brought both the unique point of difference to life as well as dressing the brand to fit in with leading insurance companies.

The copy differentiates and elevates their brand and gives insurance companies, their customers, and people seeking general building repairs confidence in their services.

Testimonial

“We commissioned Maria at Sustainable Marketing Services to create a brand story for our business and build a new website for our company which was compelling, informative information and professional.

Sustainable Marketing Services developed an excellent digital strategy to bring our brand story to life and to position us for future growth.

The team at Sustainable Marketing Services was also excellent at coordinating all our staff, obtaining information and taking the overall stress out of the entire process for us.

We are very happy with the final product. It looks very fresh, is informative, a lot more professional than the previous website and is a lot easy for people to navigate.

I feel the new website paints a clearer, more accurate picture of our brand. We could not have done this ourselves and feel it was definitely value for money.”

Kym Ryan, Build Sure Australia



Where to from here?

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Call us on 07 3446 5837 or 0402 095 699.

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